
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…
The CMO talks about her vision for IBM as it spins off its infrastructure services…
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Building A Perfect B2B Influencer Program During Imperfect Times Can you run a B2B influencer…
This story, originally published in Forbes’ May 2020 issue, has been updated to incorporate breaking…
The annual crop of global brand value rankings makes me think of the board game…
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
Think small. When I first joined Frog design, a global innovation firm, my role was…
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…