AI enabled copywriting
JP Morgan Chase has signed a five-year deal with Persado, an AI that writes advertising and communications…
Browsing: Dell
The Simple Idea That Drives Creativity At Amazon, Airbnb, And Dell
Think small. When I first joined Frog design, a global innovation firm, my role was…
The Evolution of 13 Famous Logos [Infographic]
How have iconic logos evolved over time? Do logo changes tend to correspond to periods…
Apple Product Placement: 6 Questions With Jon Holtzman
Before Dell and Lenovo became common onscreen stars, Apple was pioneering product placement in Hollywood…
Which brands got the most value out of product placements in 2016?
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.…
Ritson on brand: pick an enemy and position against them. Hard.
A museum guide is showing people around a set of dusty old exhibits and there,…
Brands Will Be Less ‘Branded’ In 2017
It’s the marketing equivalent of spending an hour getting yourself to look like you just…
Brands struggling with the “for her” marketing approach
The end of ‘shrink it and pink it’: A history of advertisers missing the mark…
Preparing for an IoT future that could make big data look “tiny”
As the Internet of Things Grows, Don’t Underestimate Its Scale The success of Amazon’s Echo,…