
Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
As Russia’s war on Ukraine continues to accelerate a humanitarian crisis, brands have rightly focused…
Among the infinite variety offered by the internet, many have noticed a certain homogeneity in…
Airbnb attributes its most successful year ever, in 2021, at least in part to its…
In early 2020, Airbnb was headed for a banner year — bookings were up, expansion…
Technology hasn’t just changed the way consumers use goods and services, it’s also changed the…
Many operators need to transform themselves to cope with new market conditions but have had…
Brands and media companies are being pulled into the political fray in the wake of…
Brands on Twitter are helping people feel more connected, even during times of isolation. Here…
What’s your digital strategy? That simple question often throws the CEOs of traditional companies into…