THE POLITICAL PLAYBOOK OF ADVERTISING
Marketers can, and should, take a few plays from political campaigns The U.S. Presidential Election…
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Unleash Your Secret Weapon: Video Storytelling. Why Is It the Future of Marketing?
Why do we feel strong emotional connections to video storytelling? Because stories entice us to…
5 key trends for brands in social media
5 social media trends that will drive your business this year In this age of…
The secret origin story of the twitter logo
4 things you didn’t know about Twitter’s logo Company logos change all the time. Especially…
How the Sharing Economy Is Transforming the Short-term Rental Industry
The world of short-term rentals, Airbnb being Exhibit A, is barely the tip of the…
Harnessing the Power of Automation: How Leading Marketers Make It Work
Being a marketer in the digital revolution is tough. Information is created at lightning speed,…
What the healthcare industry could learn from Lyft and Airbnb
The sharing economy is built upon service and interaction designs that engender interpersonal trust. Healthcare…
See Mailchimp’s weird new branding
While other software giants are simplifying their branding, Mailchimp is keeping it quirky. As companies…
Business is NOT about innovation. Here’s why.
You’ve been fooled into believing a myth. Disruptive innovation. It’s THE thing that every startup founder…
How Airbnb went from renting air beds for $10 to a $30 billion hospitality behemoth
Happy 10th anniversary Airbnb. When we first wrote about the company a decade ago, it was…