Don’t find customers for your products; find products for your customers


Where there is customer pain, there is an opportunity for brands. Moving the needle from top down to bottom up is the way forward for brands and marketers. Some would be in plain sight, others would have to be unearthed with a fine tooth comb.

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or or visit

About Author

Suresh Dinakaran

Suresh Dinakaran is the Chief Storyteller at Dubai headquartered branding agency ISD GlobalManaging Editor of BrandKnew and FounderWeeklileaks. Feedback welcome at

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