The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
Browsing: Hospitality
How you can use AI to create, not kill, value for your brand
The use of artificial intelligence in marketing is at a tipping point, suggests Alex Wilman.…
How Aman has influenced the world of resort design
With its minimalist bedrooms, huge en-suite bathrooms and outdoor terraces, the Aman blueprint has set…
Marriott CEO Sorenson Details Crisis Contingency Plans in Emotional Address
In an emotional video message on Thursday to Marriott International employees, CEO Arne Sorenson characterized…
Why Aren’t Any Travel Brands Considered Among the Best on Earth?
One thing we here at Skift often say is that travel is one of the…
Luxury hospitality brands must focus on fine-tuning social media strategies
A surprising number of luxury hotels and hospitality brands have put stock into accounts on…
Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands
Just four days after closing the deal to acquire Starwood Hotels and Resorts, Marriott International…
How Smart Hotels Use Messaging to Connect With Guests
Earlier this year, Skift proclaimed messaging as the “new language of the globe” and asked,…
How well do travel & leisure brands use social media?
Why and how do users of travel and leisure (T&L) products interact on social media?…
Hospitality Branding: Revisited!
Wyndham remakes economy brand Wyndham Hotel Group is elevating the economy brand. The hospitality giant, which…