How to Create Brand Names That Stick
Alexandra Watkins is the Chief Executive Boss Lady at Eat My Words, the only branding firm…
Browsing: Tesla
Successful Innovators Walk the Talk
The Most Innovative Companies 2020 In innovation—as in life—drive, size, and skill are a powerful…
Business and the changing idea of marketing as a concept!
If you are one of those organizations and marketer who embraces convention, no one will…
‘Green Swans’ Will Kill Some Brands, Boost Others
Green Swans also take the world by surprise — because of their exponential character, and…
Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…
It’s time for brands to do good
One Question A Day: How Can Brands Help People Feel More Useful During COVID-19? As…
A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
The future of transportation is turning out to be a public health hazard
The last decade has brought on scooters, shareable bikes, cars at the touch of a…
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…