Should You Ignore What Your Customers Want? The Great Winemakers Do.
Rather than follow consumer taste, they push it in a new direction. Among French wines,…
Browsing: Tesla
The Good, the Bad and the Ugly: How to Plan for a Driverless Future
Autonomous vehicles will likely rule the roadways at some point in the future, bringing profound…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them
How do you woo the brand ambassadors you want? Follow these four steps. Brand ambassador…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
Wondering How Customers Feel about Your Brand?
A new algorithm tracks people’s perception in real time via Twitter. For decades, marketers have…
How an Early Car-builder to the Stars Transformed Detroit Through Design
General Motors is setting out on a course to reinvent its business in the age…
Dreams for dollars – branding is full of contradiction, but that’s why it works
The world is full of contradictions and marketing’s no exception. Sérgio Brodsky lends his two…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
Why tech’s favorite color is making us all miserable
The cold blue light of modern touchscreens may be aesthetically pleasing, but it poses health…