Don’t find customers for your products; find products for your customers
Where there is customer pain, there is an opportunity for brands. Moving the needle from…
Browsing: Tesla
Is Elon Musk the engine of the Tesla brand?
“We don’t buy advertising,” tweeted Tesla chief executive officer Elon Musk in 2019. Note the…
Crossing the Digital Chasm with Trans-media Storytelling
I took a course by the famed NYU Professor Scott Galloway on strategy last year.…
Can Tesla still be cool if it’s a rental car? Apparently, yes
Tesla and Elon Musk have become so iconic, they can withstand Hertz buying 100,000 Teslas…
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Reimagine Marketing Podcast Transcripts
Episode 1: Welcome to the Reimagine Marketing Podcast [MUSIC PLAYING] WILSON: Consumers today are capitalizing…
Who Is Shaping the Future of Autos – Tech Firms or Automakers?
Technology firms are the drivers of disruption across industries, but things will play out differently…
Short-term vs. long-term thinking: Interview with Tom Donald (The Royals)
It will have escaped nobody reading this that we’re in ‘unprecedented times’. But our responses…
Why Business Model Innovation Matters More Than Ever
The coronavirus pandemic has been a roller coaster for business managers. Some are cresting high,…
Bitcoin’s success shows that brands aren’t made, they’re born
Bitcoin has been in the news again this week, its value having jumped 72% this…