A Better Way to Map Brand Strategy
Marketers have always had to juggle two seemingly contradictory goals: making their brands distinctive and…
Browsing: Tesla
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
The future of transportation is turning out to be a public health hazard
The last decade has brought on scooters, shareable bikes, cars at the touch of a…
Extreme disruption in auto: converging trends and strategic marketing implications
Francis Farrelly takes a look at the convergence of trends set to influence the future…
The Good, the Bad and the Ugly: How to Plan for a Driverless Future
Autonomous vehicles will likely rule the roadways at some point in the future, bringing profound…
How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage
For the first piece in our series How CEOs Write, we talked about how Tesla’s missteps…
Your Startup Needs Brand Ambassadors Now More than Ever — Here’s How to Get Them
How do you woo the brand ambassadors you want? Follow these four steps. Brand ambassador…
THE TRUTH ABOUT FACEBOOK’S FAKE QUEST TO CONNECT THE WORLD
FOR ITS FEARSOME size and confident leadership, Facebook seems strangely precarious. Maybe it’s my feeling that…
How an Early Car-builder to the Stars Transformed Detroit Through Design
General Motors is setting out on a course to reinvent its business in the age…
Dreams for dollars – branding is full of contradiction, but that’s why it works
The world is full of contradictions and marketing’s no exception. Sérgio Brodsky lends his two…