When Big Brands Fall, Big Dollars Follow
The annual crop of global brand value rankings makes me think of the board game…
Browsing: Apple
Why making ‘iconic moves’ sustains brands
It’s hard to build a lasting brand, harder still to make the transformative decisions that…
When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
Your brand: an agent of change
Great brands change the world, says Giles Lury Brands drive change. They change categories, markets, and…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
One Wheel, Zero Buttons
This week the hosts debate whether one wheel is better than two, and whether having…
Apple’s Latest Deal Shows How AI Is Moving Right Onto Devices
The iPhone maker’s purchase of startup Xnor.ai is the latest move toward a trend of…
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers. We…
Why experience strategists are the new brand custodians
Customer experience is now a vital consideration for strategists. Stephen Whiteside, WARC’s managing editor/reports and news,…
The Architects of Our Digital Hellscape Are Very Sorry
The Architects of Our Digital Hellscape Are Very Sorry If you’re feeling a bit uneasy…