Brands are replacing sectors (and what this means)
Among the most widely used phrases in articles, conferences and meetings nowadays are variations on…
Browsing: Apple
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Every Little Helps: How to use data to create an emotional connection
Tesco has been one of the UK’s biggest retailers for nearly forty years. One of…
Apple’s ‘radical candour’ with agencies
When it comes to product development, Apple says ‘no’ more often than it says ‘yes’,…
The logos of Apple, Nike, Amazon, and Coca-Cola like you’ve never seen them before
Paul Rand’s logo for IBM is among the most recognizable bits of branding…
Building Strong Brands: The Inside Scoop on Branding in the Real World
Building Strong Brands: The Inside Scoop on Branding in the Real World For Kellogg’s Tim Calkins,…
Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
Can This New Alternative to Braille Change the Way Blind People Read?
ELIA is a breakthrough new language for the blind that can be mastered in a…
R&D Spending Has Dramatically Surpassed Advertising Spending
In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands…
Late Bloomers: Why Good Things Come to Those Who Wait
The recent college admissions scandal showed the extent to which parents and students are obsessed…