How Big Companies Can Outrun Disruption
Large companies can be easy targets for disruption, but Gary Pisano says there are steps that can…
Browsing: Apple
Here’s why marketers should care about Microsoft’s Cortana
With Microsoft’s focus on voice for enterprises, marketers need to understand how to adopt voice…
GOOGLE’S NEW INTERPRETER MODE TRANSLATES YOUR CONVERSATION
OVER THE PAST year Google has been making its virtual assistant, the eponymous Google Assistant, more capable of…
What Does Your Corporate Brand Stand For?
Companies are extremely good at defining their product brands. Customers, employees, and other stakeholders know…
Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage
Twitter’s been on a tear to prove that even with a smaller audience than Facebook…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
Amazon Ran Most-Watched Ad On YouTube In 2018
YouTube on Monday released its list of the most-watched ads and most-most-watched video-game trailers on…
Uplifting the spirit of the brand!
Lyft teams with Wieden+Kennedy to get people to say ‘yep’ to the rideshare For many…
HOW TO USE SIRI TO AUTOMATE EVERY STEP OF YOUR DAILY GRIND
FOR THE PRODUCTIVITY-OBSESSED, a more joyful and efficient life starts with good habits. Our sensible routines…
How Millennials are Marketing to Gen Z
Traditional marketing is useless. Although millennials are continually classified as being between the ages of…