A closer look at creating a strong brand identity
This is a condensed version of a complete guide to brand identity. For the complete,…
Browsing: Starbucks
“Brand purpose” is a lie
From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of…
7 subtle ways design will change how you travel this year
Traffic drones, AI-powered airports, grocery-delivering robots: Design and technology are quietly reshaping how people and…
Insights from BrandZ: How Volkswagen and Facebook have survived crises and thrived
Some brands that hit the headlines for the wrong reasons disappear, others seem to miraculously…
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails
Through watching the stumbles of national brands, smaller businesses can learn what to do –…
How to Find Value in Every Customer
Customers are not monolithic. There are high-value customers, low-value ones, and plenty who fall in…
Dunkin’ Drops Donuts From Name
Dunkin’ Donuts is deepening its relationship with fans, rebranding as just Dunkin’. “Dunkin’ Donuts has…
THE DELICATE ART OF CREATING NEW EMOJI
BACK IN 1999, when the mobile internet first flickered to life on Japan’s i-mode, email was…
Your brand’s worth is in your own hands!
You do not have to look far ahead into the horizon to read that businesses…
The 3 C’s that make your brand worth paying more for
You do not have to look far to read that businesses are facing an uncertain…