![BrandKnow at BrandBar: Did You Know This About Rolex ?](https://www.brandknewmag.com/wp-content/uploads/2023/12/Adv_001-1.jpg)
Browsing: Branding
![Can luxury brands bridge gap between ecommerce and brand experience?](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-57-351x185.jpg)
Can luxury brands bridge gap between ecommerce and brand experience?
It is no secret that luxury brands have struggled to make the online leap to…
![Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-56-351x185.jpg)
Google Pitches Survey Tool to Measure Effectiveness of Advertising, Branded Content
Updated analytics product will help marketers and publishers target surveys to specific users Google wants…
![Why Aren’t Any Travel Brands Considered Among the Best on Earth?](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-55-351x185.jpg)
Why Aren’t Any Travel Brands Considered Among the Best on Earth?
One thing we here at Skift often say is that travel is one of the…
![The Power of Cohesive Branding: Why Apple Wins](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-53-351x185.jpg)
The Power of Cohesive Branding: Why Apple Wins
The days of just selling stuff are long gone. Today, in the race for consumers,…
![Avon calling: With a brand makeover, the beauty company targets millennials](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-52-351x185.jpg)
Avon calling: With a brand makeover, the beauty company targets millennials
Georgian Haynes, a 29-year-old architect based in New York City, started selling Avon when she…
![The 3 E’s of Brand Admiration (and How Marketers Can Foster Them)](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-51-351x185.jpg)
The 3 E’s of Brand Admiration (and How Marketers Can Foster Them)
I’m not an energy-drink person. The color and taste of the stuff kind of creeps…
![What The WikiLeaks Emails Reveal About Branding Hillary](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-50-351x185.jpg)
What The WikiLeaks Emails Reveal About Branding Hillary
But for one passionate defender, Pentagram could have been replaced as the designer of the…
![Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-49-351x185.jpg)
Video: Marriott CEO on the Virtues of Scale and Loving All 30 Brands
Just four days after closing the deal to acquire Starwood Hotels and Resorts, Marriott International…
![Changing brand names: is the risk worthy of the reward?](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-48-351x185.jpg)
Changing brand names: is the risk worthy of the reward?
With Yo! Sushi reportedly considering a change of name as part of a brand overhaul, Roger…
![Back, then forth: An alternative strategy](https://www.brandknewmag.com/wp-content/uploads/2016/10/brand-47-351x185.jpg)
Back, then forth: An alternative strategy
The other day a radio talk show host asked me how typical it was for…