Browsing: Branding
Luxury’s idle approach to digital rooted in perfectionism, not unwillingness to change
NEW YORK — According to Boston Consulting Group, six out of 10 luxury goods sales are…
10 core values that make a brand luxury
In a recent column in Luxury Daily, I posed the question, “New Luxury, Old Luxury;…
Top brands drive change, create unique experiences
The Anatomy of Growth: Announcing Interbrand’s 2016 Best Global Brands Interbrand today released its 2016 Best…
How to Successfully Become an Online Brand Publisher [Infographic]
Create high-quality brand content that attracts and engages your customers. The following tips can help…
Branding Once Meant Logos. Today, It Means AI
An exhibit about branding traces its millennia-old history and points to its ominous future. When…
5 Brands That Are Crushing the Twitter Marketing Game in 2016
Over the past few years, we’ve seen excitement build around shiny new social platforms such…
Balancing on-demand services while maintaining luxury status is vital
Luxury retailers and brands are having trouble keeping up with millennials’ demand for instant-gratification brought…
5 Tips to Help Your Business Build Its Brand
One entrepreneur learned things the hard way when it came to consistent branding. These five…
Meetup’s New Brand Identity: Now Less Awkward Than Meeting IRL
“The moment we realized it had to go was when we realized that our logo…
Turning Your Customers Into Your Best Brand Ambassadors
Learn how you can harness the power of your most devoted customers by empowering them…