Browsing: Branding
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…
How will Burberry’s changing leadership impact the brand?
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative…
How to Build a Brand from Nothing
In Leo Widrich’s first few months as co-founder of Buffer, he wrote two to three…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The…
Scaling a brand? Get your customers to buy less!
Cuyana: The Clothing Brand That Plans To Scale By Asking Women To Buy Fewer Things…
Are Branding Agencies Still Relevant?
The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann’s…
Top 10 luxury brand mobile marketers of Q2
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded…
How to Build Your Personal Brand, According to Millionaire Gary Vaynerchuk
When Gary Vaynerchuk speaks about branding, everyone perks up and listens. And for good reason.…