Browsing: Branding
How Consumers Want to Receive Retail Brand Communications
Most consumers say they prefer to receive brand communications from retailers via email, according torecent…
What The World’s Biggest Brands Would Look Like As Weapons
Facebook, McDonald’s, Google, and more look surprisingly at home branding nukes and ICBMs. From below,…
Why smart brands are embracing the ‘living logo’
In a digital age, your logo can be as dynamic and interactive as your social…
The New Moment of Truth: Beyond the Buy Button
With pervasive mobile devices and always-on connectivity, today’s customers dance effortlessly between the digital and…
What brands can learn from political campaigns
Beyond Tweets: Digital Lessons From Presidential Campaigns In mid-October, not long after Donald Trump drew…
Brand Admiration Is Earned, Not Given: Here’s How to Make It Last Forever
Editor’s note: This article is part of a series exploring the characteristics of brand admiration,…
W Marriott Is Exploring Beyond the Typical Commercial With Branded Travel Series
Celebrity entrepreneur Bill Rancic hosts the show The days of the typical commercial, where it…
Embrace innovation, new consumer to future-proof business
Companies should be thinking beyond business’ typical quarter-to-quarter benchmarks, strategizing instead for years or even…
How brands are cashing in on politics
October surprise: When brands enter the political discussion Over the past few months, it’s grown…
Can luxury brands bridge gap between ecommerce and brand experience?
It is no secret that luxury brands have struggled to make the online leap to…