Browsing: Branding
How Lush Cosmetics has built its brand on social media
Lush evolves digital offerings to better connect with consumers Lush Cosmetics has grown significantly from…
If you are brand building, then reach for the EMOTE CONTROL!
A trend that is often overlooked in marketing is that everyones feels before they think and that the non rational emotional…
Can emerging luxury brands compete with the old guard?
Dior, Chanel, Gucci, Rolex, Dunhill, Armani, Vuitton – prestigious names that we all recognize in…
Top brand moments in 2016: 5 CMOs share their biggest milestones of the year
From new brand identities to major ad campaigns, CMOs from StubHub, Peloton and more share…
Brand portfolio expansion: The Hilton Way!
Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete At Hilton…
Brands Will Be Less ‘Branded’ In 2017
It’s the marketing equivalent of spending an hour getting yourself to look like you just…
More Customer Service Brands Are Getting Creative With Twitter’s New Curated Profiles
Starbucks, Airbnb try ‘featured tweets’ Earlier this summer, Twitter started beta testing a new feature…
How brands and publishers are using Facebook Messenger this holiday season
For retailers looking to differentiate themselves from the pack during the holidays, Facebook Messenger shops…
Style Over Everything
Behance members weigh in on why carving out your own artistic voice is the most…
The Best And Worst Branding Of 2016
We revisit the highs, the lows, the most-Tweeted about. Here are our picks for the…