Browsing: Branding
The rise of eSports’ influence on brands
eSports is a simple concept: competitive video gaming. One team of individuals compete against an…
Why Google Changed The Most Recognizable Logo On The Web
Creative director Jonathan Lee explains what Google was thinking when it updated one of the…
Black Lives Matter, The Brand
A social movement is not a corporation. Do the same branding rules apply? Black Lives…
Calling the shots: Branding winners and losers at the Rio Olympics
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…
Luxury brands and retailers must get discounts and promotions right
Perception is king and, as most luxury retailers know, success is dependent on how a…
Brand Admiration and the Value of Respect: How to Build a Revered Brand
A few years ago, my wife bought her first pair of TOMS shoes. At the…
Want to Build a Strong Brand? Get Messaging Right. Here’s How…
Messaging—or verbal branding—is as essential to bringing your brand to life as your organization’s name,…
How brands should measure ad engagement levels
App marketing used to be all about scale: getting as many users into an application…