Browsing: Branding
The Artificially Intelligent, Body-Hacking Branding Of 2022
Branding experts share 10 trends that could shape the next five years. 2017 will be…
The Radical Future Of Branding
Designers predict the major branding trends of 2017. At a time of tremendous political and…
‘Name That Brand’: Naming Expert Mike Pile on Marketing Smarts [Podcast]
Hosted By: Kerry O’Shea Gorgone Broadcast: Wednesday, January 25, 2017 Length: 24:51 Transcript Download Podcast Save to Favorites…
How To Avoid A Rebranding Disaster: Lessons From The Sports World
A successful rebranding requires a weird, unpredictable alchemy. In the past month, two major sports…
Study: Majority Of People More Loyal To Brands That Care About Them
Put aside engagement, site visits, and app downloads for a second. Companies, instead, should focus…
The emerging clout of Emojis for Branding
How emojis affect engagement on Instagram There was an increased use of emojis in 2016…
Why brands are collaborating on consumer experiences
Brand Partnering Can Be Powerful If It’s The Real Deal Embracing the uncomfortable has become…
Rarity, limited POS essential to niche brands as luxury becomes overused term
Cutting through the noise of the oversaturated fragrance sector can be difficult, but leveraging human…
5 ways to turn employees into brand ambassadors
Brand ambassadors are key to helping an organization expand the reach of their business online.…
These Brand Consultants Turned Nights on the Town Into Market Data
They watch and they learn. In 2013, Christopher Krietchman was walking down the street in…