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Browsing: Branding
![Turning Your Customers Into Your Best Brand Ambassadors](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-43-351x185.jpg)
Turning Your Customers Into Your Best Brand Ambassadors
Learn how you can harness the power of your most devoted customers by empowering them…
![What’s The Greatest Logo Of All Time?](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-42-351x185.jpg)
What’s The Greatest Logo Of All Time?
From IBM to I ❤ NY, designers at Pentagram, Moving Brands, Under Consideration, and more…
![The rise of eSports’ influence on brands](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-41-351x185.jpg)
The rise of eSports’ influence on brands
eSports is a simple concept: competitive video gaming. One team of individuals compete against an…
![Why Google Changed The Most Recognizable Logo On The Web](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-40-351x185.jpg)
Why Google Changed The Most Recognizable Logo On The Web
Creative director Jonathan Lee explains what Google was thinking when it updated one of the…
![Black Lives Matter, The Brand](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-39-351x185.jpg)
Black Lives Matter, The Brand
A social movement is not a corporation. Do the same branding rules apply? Black Lives…
![Calling the shots: Branding winners and losers at the Rio Olympics](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-38-351x185.jpg)
Calling the shots: Branding winners and losers at the Rio Olympics
The Rio Olympics have come to an end after weeks of organizational challenges, health-related concerns,…
![The Age of the Wordless Logo](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-37-351x185.jpg)
The Age of the Wordless Logo
“Consumers are jaded about advertising in a way they weren’t several decades ago.” MasterCard unveiled…
![Brand experience drives up loyalty](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-36-351x185.jpg)
Brand experience drives up loyalty
LONDON: Brands can increase customer loyalty while also boosting the likelihood of repeat business and…
![Luxury brands and retailers must get discounts and promotions right](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-35-351x185.jpg)
Luxury brands and retailers must get discounts and promotions right
Perception is king and, as most luxury retailers know, success is dependent on how a…
![Brand Admiration and the Value of Respect: How to Build a Revered Brand](https://www.brandknewmag.com/wp-content/uploads/2016/09/brand-34-351x185.jpg)
Brand Admiration and the Value of Respect: How to Build a Revered Brand
A few years ago, my wife bought her first pair of TOMS shoes. At the…