Browsing: Branding
Netflix freshens up its logo to mixed reviews
N stands for Netflix’s — and it also stands for “new.” Freshened up “N.”The streaming…
EUphoric no more for UK’s luxury brands?
What the UK’s anti-EU vote means for luxury The United Kingdom’s 52 percent vote yesterday…
Non premium brands have more wheelpower
Initial vehicle defects can push consumers to competing brands: report Non-premium brand automobiles have higher-quality…
TYPEcasting the brand!
Type Is The Most Important Element Of Your Company’s Brand “Type is your brand,” says…
How brands are getting serious about dads
#DadsAre Different: Have Brands Caught On? Rolling up on Father’s Day weekend, there’s no denying…
How should brands respond when an ambassador makes headlines?
Christian Dior, Tag Heuer and Lancôme have all recently found themselves involved with celebrities that…
The Muhammad Ali approach to branding
Not only did Muhammad Ali know a thing or two about boxing, he was a…
The eat is on
Grubhub Rebrands As A Zesty Lifestyle Company In 2004, Grubhub was a scrappy startup that…
Brandspeak: Building Brand Affinity Through Intent-Based Marketing
Marketers are laser-focused on connecting with potential customers at critical decision-making moments. The trouble is,…
The #1 Secret to Building Your Perfect Personal Brand
Some people absolutely hate the idea of personal branding because they think it feels fake…