Browsing: Branding
9 Huge Branding Fails From Your Favorite Companies
Branding can be a delicate beast. On one hand, it makes up a large core…
Making a strong case for personal branding
The Most Defensible Thing You Can Do for Your Career: Build an Audience Tell me if…
Why Character is a Branding Essential
Russel Davies, a leading ad executive from the UK, is quoted as saying that a…
Why The Sound Of A Brand Name Matters
Brand names reveal a lot more than you think, as the fascinating science of “sound…
Brandspeak: Why Grey Is The New Black for Keeping Media Out of the Red
The aging of the US population has been a cause for concern among media executives,…
A brand bridging the revenue gap
Gap Inc. Trims Old Navy and Banana Republic in Brand Overhaul Gap Inc. reported quarterly earnings on…
Brand Nokia: Reconnecting with people
Brand Boomerang: Nokia Plans a Return to Smartphones Two years after the name Nokia basically…
Driving up the brand customer experience
Next month, Cadillac will be opening the public part of its year-old global headquarters in New York:…
STAYing the course
‘I want Airbnb to be a community-driven superbrand’ says CMO Jonathan Mildenhall as he sets…
Online Brand Protection: 5 Questions with MarkMonitor’s Simon Whitehouse
Brand abuse is big business. It’s estimated that brands lost over $350 billion last year to online…