![BrandKnow at BrandBar: Did You Know This About Rolex ?](https://www.brandknewmag.com/wp-content/uploads/2023/12/Adv_001-1.jpg)
Browsing: Branding
![A Model of Leadership Branding](https://www.brandknewmag.com/wp-content/uploads/2016/07/tyraBanks-351x185.jpg)
A Model of Leadership Branding
Eight Leadership Lessons from Beauty Magnate Tyra Banks Thinking of reinventing your career? Consider Tyra…
![The Real Impact of Campaign Design, According To Obama’s Branding Expert](https://www.brandknewmag.com/wp-content/uploads/2016/07/vote-351x185.jpg)
The Real Impact of Campaign Design, According To Obama’s Branding Expert
Design plays a far more important role in how our leaders are chosen than anyone…
![The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out](https://www.brandknewmag.com/wp-content/uploads/2016/07/brand-22-351x185.jpg)
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
![Emotion-based research: Measuring consumer love for luxury brands](https://www.brandknewmag.com/wp-content/uploads/2016/07/love_02-351x185.jpg)
Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…
![How will Burberry’s changing leadership impact the brand?](https://www.brandknewmag.com/wp-content/uploads/2016/07/burberry-351x185.jpg)
How will Burberry’s changing leadership impact the brand?
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative…
![How to Build a Brand from Nothing](https://www.brandknewmag.com/wp-content/uploads/2016/07/brand-21-351x185.jpg)
How to Build a Brand from Nothing
In Leo Widrich’s first few months as co-founder of Buffer, he wrote two to three…
![Successful celebrity-fronted campaigns contingent on brands’ social prowess](https://www.brandknewmag.com/wp-content/uploads/2016/07/rihanna-351x185.jpg)
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
![Where Marketing Ends, Branding Begins](https://www.brandknewmag.com/wp-content/uploads/2016/07/brand-20-351x185.jpg)
Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The…
![Scaling a brand? Get your customers to buy less!](https://www.brandknewmag.com/wp-content/uploads/2016/07/cuyana-351x185.jpg)
Scaling a brand? Get your customers to buy less!
Cuyana: The Clothing Brand That Plans To Scale By Asking Women To Buy Fewer Things…
![Are Branding Agencies Still Relevant?](https://www.brandknewmag.com/wp-content/uploads/2016/07/brand-19-351x185.jpg)
Are Branding Agencies Still Relevant?
The old way of designing brands is in desperate need of a rethink, writes Edenspiekermann’s…