Browsing: Branding
Why Bots Are Becoming Brands’ Best Friend
All over the Internet, bots are being heralded as the new apps. CNN, 1-800-FLOWERS, Hewlett-Packard,…
Why brands should be honest on Social Media
Honesty on Social Media Just May Be The Best Policy It’s remarkable how much brands…
A Model of Leadership Branding
Eight Leadership Lessons from Beauty Magnate Tyra Banks Thinking of reinventing your career? Consider Tyra…
The Real Impact of Campaign Design, According To Obama’s Branding Expert
Design plays a far more important role in how our leaders are chosen than anyone…
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Customers want more than an experience. They want emotion. Customers want a brand that they…
Emotion-based research: Measuring consumer love for luxury brands
Ask the most fashionable people on the street why they buy the designers they do…
How will Burberry’s changing leadership impact the brand?
British fashion label Burberry’s terminated experiment of having Christopher Bailey serving as both chief creative…
How to Build a Brand from Nothing
In Leo Widrich’s first few months as co-founder of Buffer, he wrote two to three…
Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social…
Where Marketing Ends, Branding Begins
So you’ve got a business and you’re ready to push your branding efforts online. The…