Browsing: Branding
How Industry Leaders Create Strong Brands.
Want To Dominate Your Market? Pick A Word. One word can change the direction and…
‘Ubernomics’ Draws Auto, Digital, Sharing Brands Together in New Ways
Count BMW as the latest auto company to participate in the new sharing economy and figure…
The perils and opportunities of relaunching your brand
Rebranding is a pivotal process that all businesses eventually go through as styles, attitudes and…
5 Ways Historically Male Brands Are Now Reaching Out to Women
Lessons from the NFL, Adidas, Harley Davidson and others It may have been an unexpected…
Brands still not getting personalization right
Research: Marketers Overestimating How Well They Listen To Customers Recently, we conducted VoC research for…
How Pentagram Built A Responsive Logo On A Budget
For the charity Art UK, Pentagram constructed a flexible logo without the costly motion. Dynamic…
What Consumers Want From Brand Emails
Most consumers sign up for marketing emails from brands to receive discounts and promotions, according…
“Re-Colonelization”: KFC Salutes Colonel Sanders With Brand Refresh
In a major announcement on Monday in New York, Kentucky Fried Chicken made a public…
Brands not investing enough in video, say senior marketers
Nearly three-quarters of content marketers do not believe brands are investing enough in video content,…
Trending: Your content, sir
By using data to get a fuller picture of their customers, brands have the ability…