TYPEcasting the brand!


Type Is The Most Important Element Of Your Company’s Brand

Sure, he’s biased. As a font designer with a career spanning over 25 years, Maag has worked for The New Yorker, Monotype, Nokia, and most recently, Amazon, for whom he helped create the Kindle’s new Bookerly font. So it’s in his best interest to say that.

But Maag has a point. In this video—a partnership between Co.Design and the Brooklyn design studio Hyperakt—Maag argues that the Roman Empire was not geopolitically sustainable, but thanks to great branding, its type has survived 2,000 years. Heck, it’s the basis of some of the most iconic typefaces out there.

This article first appeared in www.fastcodesign.com

About Author

John Brownlee

John Brownlee is a writer who lives in Somerville, Massachusetts with two irate parakeets and his wife, who has more exquisite plumage. His work has appeared at Wired, Playboy, PopMech, CNN, Boing Boing, Gizmodo, and more.

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