Turning brand purpose into activism: P&G’s Chief Brand Officer, Marc Pritchard
In this exclusive interview for WARC’s annual Marketer’s Toolkit release, Marc Pritchard – Chief Brand Officer at…
Browsing: Amazon
How ‘non-destination’ brands can win after shopping festivals
The best deals have gone and the big-ticket items have been snapped up, but brands…
Brands To Watch In 2020
Although “20/20” usually suggests perfect vision, a lot about the year 2020 is still unclear. Certainly…
Why Fintech Is Disrupting Traditional Banking
Fintechs are growing rapidly. Their range of offerings and number of customers are expanding as…
Can brands automate emotional intelligence?
Intelligence is the ability to gather information and apply it to the human experience. This…
Three Waves: Tracking the Evolution of India’s Startups
Entrepreneurship is embedded in India’s economy and culture. This opinion piece traces the roots of…
The 10 Most Valuable Global Brands
The four most valuable global brands in 2019—Apple, Google, Amazon, and Microsoft—are all tech giants,…
It’s Time to Rethink Your Data—Including Your Smell Data
An interactive art exhibit at WIRED25 explores the ways technology may expose—or obscure—the details of…
The future customer and how to serve them
Subscription models are becoming increasingly interesting propositions to non-traditional companies entering this space. Manifesto Growth…
A peek into the Best Global Brands
Amazon Surges and Facebook Falls Again in Report on Brand Value Facebook Inc. slid again in a…