Avon’s Amazon lessons
Avon is one of the original DTC businesses, with “Avon Ladies” demonstrating and selling products…
Browsing: Amazon
Why Category Killers Can’t Survive
Your browser does not support the audio element. Wharton marketing professor John Zhang says category…
How to Use ChatGPT’s Analogy Feature to Turbocharge Your Presentations Analogies simplify complex ideas but are hard to create.
This article wasn’t written by OpenAI’s ChatGPT, and it’s not intended to scare you into thinking artificial…
The Next Great Digital Advantage
Smart businesses are using datagraphs to reveal unique solutions to customer problems. Of the 4,000…
How Amazon is leveraging AWS to accelerate its courtship of Madison Avenue
Amazon’s ascendancy on Madison Avenue has been clear for some time. Still, the extent of…
Inside Microsoft’s quest to lead the new era of design
Microsoft is heading the corporate charge into inclusive design. But even the company admits it…
Amazon ads and the emerging idea of technofeudalism
Amazon advertising is steadily growing into a vital part of the total business accounting for…
WHY TWITCH IS MAKING A MISTAKE WITH SUBSCRIPTIONS
A few weeks ago, we wrote about the Creator Economy and how it is parallel to the…
How to Keep Your Company’s A.I. From Being Creepy and Annoying
Expanding privacy options will help consumers feel more comfortable The more artificial intelligence knows, the…
How an empowered creator economy is challenging marketers
Likes no longer equal success, authenticity sells and TikTok’s highest paid contributors just launched their…