On D2C digital ad spend, Google and Facebook still beat Amazon
New ecommerce study from March/April 2019 reveals that about 50% of respondents plan to increase…
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How Insightful are Your Customer Insights?
The reason our stories, messaging and marketing fall flat is that the people we want…
This is why no one responds to your email
Although seven out of 10 workers say that email makes them feel the most overwhelmed…
AI marketing: how seriously should you take artificial intelligence?
Recent years have seen the rise of artificial intelligence (AI) adoption in the marketing and…
INDIVIDUALIZED VIDEO ADS PROMISE UNPRECEDENTED CONNECTIONS—BUT HURDLES REMAIN
Achieving granular reactions is the goal, but the tech isn’t yet up to the task…
Can Algorithms Diagnose Disease Better Than Doctors?
Artificial intelligence has major implications for medicine. Proponents say the technology holds great potential in…
Why brands are listening
With India being one of the fastest growing Voice markets in the world, marketers are…
What We Can Learn from the Fisher-Price Rock ‘n Play Recall
A corporate emphasis on growth at the expense of safety and a slow regulatory environment…
Marketers, retailers find success with visual search
Window shopping 2.0: How visual search is revolutionizing digital fashion retail The future of fashion…
The major trends shaping, breaking and consolidating global media by 2021
Numerous trends are shaping the future of media including the growth in digital advertising, consumers’…