How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
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The One Thing Instacart’s Now-Billionaire CEO Changed After 20 Failed Startup Ideas
Instacart is having one heck of a year. The company spent $27 million on efforts to help secure…
How the world’s biggest advertisers are spending (or not) as industries adapt to the coronavirus pandemic
As 2020 wore on, it became apparent that the coronavirus pandemic was a crisis that…
Artificial Intelligence Will Change How We Think About Leadership
The increasing attention being paid to artificial intelligence raises important questions about its integration with…
Reimagining consumer-goods innovation for the next normal
As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers…
Car design is about to change forever. This video encapsulates how
Electric vehicles are incredible. Beyond eliminating fossil fuels, they are whisper quiet, accelerate faster than…
Why brands need to think about journey orchestration
Brands need to start thinking differently about customer journeys if they are to deliver a…
The difference in ad revenue per second, Pre- & Post-COVID
This article first appeared in content.warc.com Seeking to build and grow your brand using the force of consumer…
The Best Privacy-Friendly Alternatives to Google Maps
There are reasons why so many people use Google Maps: It’s arguably the easiest mapping service…
Why retailers are souring on the “rip-and-replace” approach to e-commerce
E-commerce has been thrust to center stage in 2020, but many businesses are unprepared for…