This startup wants to create a $400 billion live e-commerce market in the U.S.
The Western market is clamoring to replicate the runaway success of live commerce in China.…
Browsing: Amazon
Where Big Tech Advertising Businesses Stand At The End Of A Crazy 2021
The biggest US tech companies – Alphabet, Meta, Amazon, Apple and Microsoft – are often lumped…
A New Year’s resolution for entrepreneurs: Revisit Jim Collins
Before Jim Collins wrote Built to Last and Good to Great he published Beyond Entrepreneurship.…
The worlds most Valuable Brands 2021
… Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology…
Brand Names- Old V New!
Dunkin’, WW and IHOB: When Do Name Changes Pay Off? What’s in a name? A…
Bottling the Secret Sauce:
Brands Share Insights on Closing the Intention-Action Gap
At SB’21 San Diego, leaders in food, retail, finance, healthcare, pet care and more shared…
What’s in a (brand ) name?
I’m a branding expert. Here’s what Facebook’s reported name change really signals Rebranding Facebook shows…
Enter a new era in retail marketing
PRET A MANGER & THE RISE OF RETAIL SUBSCRIPTIONS Cafe chain Pret A Manger has launched its coffee subscription service in New York…
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Is your brand on mute? Why the world’s biggest companies are investing millions in sound
Consumers are listening to more and more audio, and companies are investing in sonic branding…