The economics of movie product placements
Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?…
Browsing: Nokia
Can Tesla Maintain Its Momentum?
Electric vehicle and storage battery maker Telsa and its cofounder and CEO, Elon Musk, have…
15 Most Drastic Logo Changes in Branding History
Most logo changes by big brands are subtle. Think Coca-Cola — since the 1880s, its…
Exclusive CEO Interview: Satya Nadella Reveals How Microsoft Got Its Groove Back
In early 2016, two years into running Microsoft, CEO Satya Nadella needed advice from one of…
Celebrate the Rule Breakers: Why Unsafe Thinking Leads to Innovation
Playing it safe no longer gets results in the business world, especially with so many…
Look cool and do good – expert breaks down authentic branding
The space of cause-related business is maturing into a movement for which, like digital, success…
The B2B Innovation Imperative
In his excellent article titled, An Open Letter to CEOs, Alex Osterwalder, co-founder of @Strategyzer, reported,…
VR is slowly going mainstream, but VR ads are still a long way off
At its annual F8 conference on May 1, Facebook is expected to release Oculus Go,…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
Logitech Quadrupled Its Profits–With One Big Design Idea
Flourishing stock. Beautiful, useful products. And plenty of room to grow. Just five years ago,…