Browsing: Branding
The Big Apple Rebrands
NYC Gets A Major Rebrand (And Its First Official Pictograms) New York City is full…
How to use Brand Citizenship to improve customer engagement
In a social world, building a brand and cultivating loyalty is all about managing engagement.…
Hospitality Branding: Revisited!
Wyndham remakes economy brand Wyndham Hotel Group is elevating the economy brand. The hospitality giant, which…
Brandspeak: A Brand Becomes a Presidential Candidate—Donald Trump
The world of politics is experiencing rough times as it tries to digest stunning news:…
9 Tips for Creating an Awesome Brand
When creating your brand, it’s imperative that you think about everything from your logo to…
The Future Of Branding Is Debranding
Branded content camouflages what companies have been trying to do since time immemorial: Sell you…
Brands reduce in-house digital investment, turn to agencies
Digital Budgets Rising As Fewer Clients Plan In-House Ad Capabilities Despite a growing disconnect between…
Why Marketers Need To Adopt A Programmatic Marketing, Vs. Programmatic Advertising, Mindset
A new white paper from The CMO Club in partnership with MediaMath makes the point that CMOs…
Can Rebranding Help A City Shake Its Seedy Reputation?
“A bold, striking, visual slap in the face is a pretty good place to begin,”…
How Two Industrial Design Titans Are Helping Brands Simplify Tech
Future Facility, a spin-off of the British firm Industrial Facility, wants to make networked products…