Browsing: Branding
How brands should measure ad engagement levels
App marketing used to be all about scale: getting as many users into an application…
Programmatic branding a missed opportunity as open exchanges subside: Forrester
Marketers need to make branding a strategic priority in their programmatic buying programs to address…
YouTube earns kids’ love, says brands survey
A new study has determined something most astute parents are already hip to: YouTube is…
Richard Branson: My Top 10 Quotes on Branding
We knew very little about marketing or branding when we started Virgin Records, back in…
5 Killer Examples of Branding Done Right
Startups rely on marketing to survive. Without some means of spreading the word about your…
Behind The Branding Of The Hillary Clinton Campaign
How do you design for more than 100 million Americans? It’s the challenge of a…
Steve Jobs, Richard Branson & Guy Kawasaki talk branding
“The chance to make a memory is the essence of brand marketing” are the words…
Personal Branding: 10 Steps Toward a New Professional You [Infographic]
Does your personal brand need freshening up? Check out these 10 tips to get started.…
Is Your Brand Trusted? Here’s What Happens When It Is—and Isn’t
Think back to the days before Amazon grew into the retail behemoth it is today.…
What your brand can learn from Jeff Bezos and Pokemon Go
Pokemon Go is the phenomenon in gaming this year – all you have to do…