The New York Times interviewed 2500 people to determine why exactly they shared a post. The main reasons were:
- To bring valuable and entertaining content to one another
- To define themselves to others (give people a better sense of who they are)
- To grow and nourish relationships (stay connected with others)
- For self-fulfillment (to feel more involved in the world)
- To get the word out on causes they care about
But how do you create engaging content and get viral?
There is no shortcut that works for every brand in the Middle East. It totally depends on the brand and sector. For example, an amusing content would not work for a luxury brand. The content should be parallel to the brand image while being intimate, exciting and to-the-point.
What people share most are any of the following:
- Amuse – entertaining content
- Inspire – images and quotes
- Amaze – pictures and facts
- Unite – be part of the tribe
- Give – offers, or discounts
- Advice – tips, helpful hints
- Warn – potential dangers
Content is ready! How will it be a Viral Content?
Evidence suggests that it is not simply about the content but about amplification. Before creating the viral, first step is to build a follower base which will amplify the sharing of the viral when posted. Therefore, we call this “first-push”. The properly ignited content will then go viral via influencers and some paid amplification which we call “second-push”. Brand-based other strategies can also help kick start things if you have a potential viral post.
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