Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]
While influencers are all the rage on most social media platforms, Instagram is currently the leader…
Browsing: Content Strategy
8 Considerations When Selecting an AI Marketing Vendor
Does a landscape for artificial intelligence (AI) marketing vendors exist? You’d think so, with all…
AI for Content Marketing: What You Need to Know
No matter what content you write or what stories your brand tells, there’s a good…
The Inside’s AJ Nicholas: ‘DTC has become this umbrella term for startups’
Subscribe: iTunes | Google Play | Stitcher | RSS | Anchor Direct-to-consumer is coming to furniture. The Inside, a one-year-old startup, is going down…
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement…
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
5 marketing musts to drive business success
Beth Comstock, American business executive and current Vice Chair of General Electric, once said: “Marketing’s…
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…