BRANDING: ARE YOU A DRAGON SLAYER OR PATRON SAINT?
Trends in marketing, like those in fashion and design, are circular. Ten years ago, marketing…
Browsing: Content Strategy
6 Great Examples of Brands Using Twitter Effectively
Twitter may not be the flashiest or trendiest social network the past few years. It’s…
5 marketing musts to drive business success
Beth Comstock, American business executive and current Vice Chair of General Electric, once said: “Marketing’s…
How Brands Can Be More Authentic Using Social Media Video
As video has become ubiquitous across all social media platforms, brands are producing more video…
New generation, same problem – sports marketing to the mobile obsessed
The demographic for sport has completely changed, so why hasn’t its marketing? By Patricio Cummins.…
Infographic: How Digital Marketing Is Affecting Financial Organizations
Digital media, in today’s age, is no more just a “trend” but a way of…
Could “Just Do It” be the best brand story ever?
How Nike Tells Its Brand Story Across Multiple Channels The idea of brand storytelling sounds…
How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube [Infographic]
When a video pops up on your Facebook feed, what do you usually do first?…
Ad Agencies Are Building Out Their Own Consultancies to Better Compete for Digital Dollars
Traditional shops are fighting back As consulting and IT firms continue to acquire agencies and…
Navigating the new waters of live content
As more social media platforms dive into live content, which channel should you focus on?…