WHY(ral) Content?
Word of mouth takes a little thing and turns it into a phenomenon, a viral…
Browsing: Influencers
You Need Trust Creators, Not Content Creators
Price and trust. When you boil it down, these are the two levers brands have…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
How ‘Tangential Content’ Can Elevate Your B2B Company’s Link-Building
Links remain crucial to search engine optimization. But it can be tough for B2B brands…
Del Monte CMO Elana Gold on Grocery Shopping, the Pandemic and Pink Pineapples
The pandemic has been a learning curve for many marketers, including Elana Gold, who began…
The 3 Cs of Content Marketing – Strategy That Brings Us Leads
Let’s start this blog with a hard-hitting fact: A large number of marketers start a…
Pandemic advertising is getting freaky
You probably won’t be shacking up in a hotel anytime soon. But that hasn’t stopped…
Featuring employees in brand marketing is resonating with consumers
Coronavirus has had a big impact on brands’ marketing and advertising budgets, creating problems for…
Brand Relevance: How to Identify Untapped Opportunity
Is your brand relevant to the various audiences—customers, influencers, the media, others—you want to reach?…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…