Messaging And Positioning For 2020: The Customer Journey As A Continuum
Messaging and positioning are at the core of reaching the right audience at the right…
Browsing: Influencers
Three themes for brand purpose
Brand purpose can be a driver of growth, a key to unlocking new partnerships and…
How marketers can prepare for Gen Alpha
It may seem a little crazy to concern yourself with the influence of a generation…
‘It’s very transactional’: Confessions of a marketer on working with influencers
Luxury hotels are particularly inundated with hundreds of requests from influencers, so much so that one…
Brands need to build in ‘citizenship’, says Pritchard
Brands are learning that balancing growth with doing good is a fundamental consumer expectation, according…
How To Tackle The Era Of Authentic Marketing
An integral aspect of a successful marketing plan is strong brand messaging. This is the…
Brands + Culture + Twitter = Impact
A new study shows just how much consumers want brands and culture to mix. Commerce…
5 IDEAS FOR INNOVATIVE B2B VIDEO MARKETING
Video an incredibly powerful tool for B2B businesses. YouTube has approximately 2 billion monthly active users. Aberdeen Group…
5 Content Marketing Tips To Help You Connect With Your Audience
If you’re looking to revive your content strategy, or get your next big campaign off…
How to Collaborate With Influencers to Help Grow Your Business
Companies are increasingly working with influencers to help them market their brand. Three experts share…