About Author

Drew Nicholson

Drew’s career began in the marketing department at Tesco, but having learned all about customer-driven propositions and classic marketing thinking, he went “agency side” and joined Bates Dorland (part of the Saatchi Group). From there he went on to be a director of DFGW, working on Pizza Hut and Toshiba. In the white heat of the late 90’s technology boom, he became co-founder and CEO of dnx, and latterly CEO of the UK's largest Network B2B agency OgilvyOne Business. Drew is a champion for the B2B space and champion for creativity in B2B Markets.

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