Advertising May 26, 2021 0 Four cases for emotional intelligence in advertising David Penn dives into the role of emotion in building and sustaining brands in a…
Marketing August 13, 2020 0 The High Cost of Returns: Should Retailers Rethink Their Policies? Shoppers love the kind of liberal return policy that makes it easy for them to…
Branding November 24, 2019 0 ‘Emocracy’ and the new politics of branding With Brexit day looming ominously, David Penn of Conquest muses on how the emotional marketing…
Branding November 23, 2019 0 Does emotion still matter? New thinking seems to challenge the ‘classic’ marketing view of emotion. David Penn reviews the…
Advertising December 16, 2015 0 Why ads are giving way to search, social, content The Ad-Pocalypse: We Are Already In The Post-Advertising Era Rod Banner has been a trailblazer…