Advertising in 2030 after the impact of 2020
Making public predictions is a notoriously embarrassing pursuit – think the Titanic is unsinkable and…
Browsing: Social
How COVID-19 created a new kind of consumer in just 90 days
After two decades of steady growth, the trajectory of digital consumerism went into hyperdrive when…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
40+ Stats Which Underline the Growth and Importance of Video Content [Infographic]
As you’ve no doubt read, video is currently the best performing digital content type, on…
Are We Entering The Era Of Social Shopping?
Brands are treating social media as a sales platform now more than ever. Nearly 25% of…
#NEWLOOK: TWITTER EYES REDESIGN TO PROMOTED TREND ADS
Twitter is experimenting with a redesign to its one of its first ad products, the…
How Gen Z will redefine retail
Do you finally understand Millennial shoppers? Well, it’s time to move on. Kellie Simpson tells Marketing how Gen…
Ad of the Day: Holiday heart warmer sees Nokia, a phone brand, urge users to switch off their phones
Mobile phone brand Nokia has taken a seemingly counterintuitive approach to its Christmas messaging, encouraging consumers to…
Spread the word and make it stick: how to create a viral, habit-forming app
Tell me if you’ve had this experience: You’re researching a trip to Croatia. You hunt…
Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are…