Hashtags’ Boom in TV Commercials Is Over
TV advertisers have vastly expanded their attempts to drive people to their websites but are…
Browsing: Social
Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year’s trends will shape social investment for the next…
The Future Of Social: Crowd-Sourcing And Artificial Intelligence
In 2005, 5% of adults in the U.S. were on social media; today it’s around…
The time you will spend on social media
It’s no secret that social media is a massive and pervasive presence in our everyday…
SocialWall aims to be a smarter way for brands to display social media mentions
Born out of technology designed to help price a musician or band’s live performance, based…
The ups and downs of programmatic channels and formats
Here’s Marketing‘s definitive guides to programmatic advertising across the major media channels and formats. This article…
I’m with the brand: how artists and advertisers can work in harmony
Bands are increasingly climbing into bed with brands, and ‘selling out’ has long since lost…
Slow Medicine for Brands in the Social Era
Digital media has made our lives better. We feel more inspired and connected thanks to…
How Companies Will Use Social Media In 2017
2016 brought the “reachpocalypse,” and much else besides. Here’s what comes next for the embattled…
‘Home of Guinness’: 5 Questions with Brand Manager Colette Coughlan
In 2015, the Guinness Storehouse in Dublin was voted the No. 1 tourist attraction in all…