40+ Stats Which Underline the Growth and Importance of Video Content [Infographic]


As you’ve no doubt read, video is currently the best performing digital content type, on pretty much every social and digital platform.

Video drives more consumer response, guides purchase behavior, and can more effectively stop your audience from scrolling on by. And with video creation tools now so readily available, every business should be considering its video content options.

But if you need more convincing, check out this new infographic from Omnicore, which provides an overview of a range of video content stats, underlining the value of the medium.

You can read Omnicore’s accompanying report here, or check out the full infographic below.

Infographic provides an overview of a range of video content stats

This article first appeared in www.socialmediatoday.com

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About Author

Andrew Hutchinson

Andrew Hutchinson is the Head of Content and Social Media at Social Media Today. He's a multi-award winning blogger and author, a social media marketing analyst and an occasional advisor on social business strategy. He lives and works in Canberra, Australia.

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