The CMO Payoff for Aligning Creative and Marketing
Studies and countless anecdotes show that CMOs are increasingly taking work in-house and building internal…
Browsing: Marketing automation
The Predictive Marketing Analytics Buying Checklist
To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklistto formulate…
Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
How marketers can find success in brand commerce and retail
The advent of smartphones has fundamentally changed how consumers shop, giving rise to a channel…
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…
2017: The year in B2B marketing innovation
As we close in on the new year, columnist Peter Isaacson takes a look back…
Your 2018 Marketing Plan Won’t Work and Will Break the Law: The Threat Posed by GDPR
Marketing departments may not realize the seismic impact a new regulation will have on their…
Adobe Wants to Bring Digital Marketing to Your Car
Company sees opportunity as automakers move toward self-driving cars Adobe Systems Inc. has helped companies…
The 3 Steps of Using Automated Marketing to Convert Leads
Marketing automation gives small businesses and startups a fighting chance. If it’s just your in-house…