Marketers: Your Tech Stack Is Hollow
Marketing and technology is a marriage. For better or worse, it’s a partnership where each…
Browsing: Marketing automation
The BOT(tom) line
Chatbots are one of the biggest innovations in the marketing industry but in order to…
How CMOs Must Evolve to Take Advantage of Artificial Intelligence
Marketers are drowning in data from dozens of sources: social monitoring, media monitoring, web analytics,…
What Is Marketing Orchestration? [Infographic]
Marketing orchestration is a powerful approach in marketing automation and ABM. It focuses not on…
The CMO Payoff for Aligning Creative and Marketing
Studies and countless anecdotes show that CMOs are increasingly taking work in-house and building internal…
The Predictive Marketing Analytics Buying Checklist
To help B2B marketers make the right choice, reference the Predictive Marketing Analytics Buying Checklistto formulate…
Five ways to take your marketing automation further with AI
AI could lead to an economic boost of $14 trillion in additional gross value added…
How marketers can find success in brand commerce and retail
The advent of smartphones has fundamentally changed how consumers shop, giving rise to a channel…
The State of Marketing Attribution and Measurement: Do You Measure Up? [Infographic]
A whopping 91% of marketers agree that measurement of their efforts is a top priority,…
6 ways ad agencies can thrive in an AI-first world
Machine learning and artificial intelligence (AI) will change the way search marketers do business. In…