Excellence deserves an encore (and a new name): 2nd Edition of Toshiba ExceLENS Awards announced


Santosh Varghese, Vice President, Toshiba MEA.

After an incredible opening edition in 2019 that saw over 6000 submissions in multiple content categories from the entire MEA region, the Toshiba ExceLENS Awards comes calling a second time. And in the New Year we have a new name – Kioxia. The Toshiba ExceLENS Awards has been rebranded as Kioxia ExceLENS Awards. A new brand name but the same old ethos of recognising and rewarding innovative, quality content creators in the MEA region.
The Kioxia ExceLENS Awards now invites photographers(both pros and amateurs), students, hobbyists, home makers and virtually anyone interested in creating quality imagery or video content to make their presence felt and leverage the opportunity that this pioneering platform for unearthing talent from the region offers.
” As a brand, Toshiba globally has had a rich legacy of being at the pinnacle of research and innovation for over a century. Our foray into championing the ExceLENS Awards in 2019 was extending the thought of being ahead of the curve and respecting, acknowledging and anticipating the needs of content creators.
The Kioxia ExceLENS Awards platform is our continued effort at anticipating, understanding and being where the future is. The 2020 edition will be bigger and broader in terms of both categories(12), prizes to be won and the geographies that we will be identifying and recognising talent from. We have instituted this as an annual property and look forward to building this into one of the finest recognition platforms for the photography community in the region “, commented Santosh Varghese, Vice President, Toshiba MEA.
KEAY 2020-Creative 1
This year the awards is scheduled to be held at the end of May 2020 and and there are a multitude of categories that participants can enter in. Food, Travel, People, Architecture, Animal, Street, Lifestyle/Fashion, Technology, Videography/Moving Images, Sports & Entertainment, AutomobilesTravel/Hotels/Airports etc. A high level jury panel is being constituted to evaluate and judge the entries and each category will have a winner and a runner up. Apart from recognition amongst peers and the photography fraternity, entry into the Wall Of Frame(an exhibition of the winning imagery), a Trophy/Certificate that is assured for the winners, 3 winners get a chance to win an exotic all expenses paid holiday, 3 winners get DSLR Cameras, 3 winners get Smartphones, 3 winners get local resort stays etc.
” At ISD Global, we follow the ethos of creativity, community and connection. Conceptualising and engineering ideas where brands and community happily collide as they find immense value and resonance in so doing. Giving birth and mid wifing the ExceLENS Awards was a natural extension of our approach, philosophy & practice and we are indeed grateful for having a global brand like Toshiba(soon to be Kioxia) driving and spearheading it. Both Toshiba and ISD Global are fully geared towards making this year’s edition of the awards bigger, better and bolder”, avered Suresh Dinakaran, Chief Storyteller, ISD Global.
More details on the Kioxia Excelens Awards can be had from https://www.toshibaexcelensawards.com/. Entries close on the 7th May, 2020. So what are you waiting for? Submit your entries on Instagram using #excelenswards or mail your entry vide WeTransfer to engage@groupisd.com

” Excellence is a journey, not a destination. And we have miles to go before we leap!”, concluded Santosh Varghese, Vice President, Toshiba MEA.

KEAY 2020 (pronounced as KEY 2020) – KIOXIA Excelens Awards Year 2020. The quest for the best continues.

Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +9714 3867728 or mail: info@groupisd.com or visit www.groupisd.com

About Author


Brand Knew is an amalgam of the very finest, distilled essence from all over the world put together in an easy to consume, reflect, apply manner. It articulates, suggests, disseminates, shares, educates, provokes, inspires brand owners and brand professionals to take the next logical step in realising their branding goals.

Comments are closed.