The potent effects of colour on brands
Colour is a driver of brand awareness and is inextricably tied into a brand’s visual…
Browsing: Instagram
Fighting Sameness in Storytelling
OVERVIEWTechnology is making possible more diverse and authentic storytelling, and tech brands are creating campaigns…
This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant
Graphic designer Kelly Lauren gave each coffee brand a new look, dividing commenters with her…
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…
The Augmented Consumer: How AR and AI are Changing Customer Experience and E-Commerce
Cathy Hackl, Futurist and Co-Author of ‘Marketing New Realities: An Introduction to VR & AR…
Why Digital Marketing Is More Important Than Ever Before [Infographic]
Digital marketing is booming. Businesses around the world are jumping onto technological advancements and changes…
How Google Photos joined the billion-user club
The surprising story of the Google gambit that stripped Google+ of some of its best…
How to Build A Winning Advertising Agency New Business Program
This is a 2019 UPDATE of 2016’s initial “How to Build A Winning Advertising Agency New Business Program” blog…
INSTAGRAM IS SWEET AND SORT OF BORING—BUT THE ADS!
THE EARNEST VANITY that serves as the engine of Instagramseems generally harmless, sweetly human. The app’s natural…
Precision marketing set to spike in Asia Pacific: Nielsen
Precision marketing, long touted to enable advertisers to understand consumers’ purchase journeys, execute personalised communications…