Beyond Virality: Understanding TikTok’s New Growth Patterns
At one time, TikTok was dubbed “the million-follower factory” for its ability to catapult new users to…
Browsing: Instagram
An Indian influencer has got under 200-year-old Cadbury’s skin
The instagrammer questioned the high level of sugar content in Bournvita, which poses the risk…
Why Lemon8 is the social media app to watch this year
Lemon8 is the latest app on everyone’s lips. But did this new social media platform…
An attraction called distraction!
” Your real competition is your distraction “– Anonymous If you are reading this, amidst your deep…
We’re primed for Web3 social media but builders must do this first
The CEO of Aptos Labs says the people working on Web3 social media have the…
Instagram, Spotify, and other modern logos get a 1980s makeover
From drop shadows to Memphis design motifs, these retro logos will inevitably take you back…
How marketers can benefit from “heat testing” Validating Product-Market Fit in the Real World
Since the invention of surveys in the 1930s, companies have used market research to size…
Social commerce is on the precipice of a ‘return to basics’ for advertising and a major shift for search
Commerce isn’t driving revenues for social media platforms the way the platforms once hoped. That’s…
How TikTok’s pushy watermark boosted its brand—and hurt Instagram
TikTik’s logo has become one of the most recognizable in digital culture—thanks in part to…
Why Livestream Commerce Is on the Rise
Wharton’s Tom Robertson explains livestream commerce, one of the hottest trends in digital sales. There…