‘It’s very transactional’: Confessions of a marketer on working with influencers
Luxury hotels are particularly inundated with hundreds of requests from influencers, so much so that one…
Browsing: Instagram
The 2020 election ignites a new debate: Does political advertising belong on platforms?
The ongoing debate about political advertising on platforms has reached its natural conclusion — with…
Why digital advertising must find a cookie substitute
Firefox nudges advertisers toward cookie alternative If the news last month that third-party trackers would…
When will 3D, 360-degree, and VR revolutionize social video ads?
VP of creative services at Shuttlerock shares an overview of where we are with cutting-edge…
3 Tips for Building Your Personal Brand on Social Media
Since the future of any sector is uncertain, it’s important to build a personal brand…
Why Being a Celebrity Is Big Business
Portuguese soccer great Cristiano Renaldo has 183 million followers on Instagram, making him the most…
The potent effects of colour on brands
Colour is a driver of brand awareness and is inextricably tied into a brand’s visual…
Fighting Sameness in Storytelling
OVERVIEWTechnology is making possible more diverse and authentic storytelling, and tech brands are creating campaigns…
This YouTuber redesigned the logos of Starbucks, Coffee Bean, and Folgers—and they’re brilliant
Graphic designer Kelly Lauren gave each coffee brand a new look, dividing commenters with her…
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…