Instagram Influencer Marketing in 2020 – What You Need to Know [Infographic]
While influencers are all the rage on most social media platforms, Instagram is currently the leader…
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When Community Becomes Your Competitive Advantage
We’ve seen a precipitous decline in participation in civic organizations in recent years; membership numbers are down…
4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]
Are you considering adding influencer marketing to your social media promotion arsenal in 2020? Want…
Excellence deserves an encore (and a new name): 2nd Edition of Toshiba ExceLENS Awards announced
After an incredible opening edition in 2019 that saw over 6000 submissions in multiple content…
What Beyoncé’s Ivy Park x Adidas launch means for the new age of celebrity brands
Ownership is the new endorsement. There has been an awakening. Have you felt it? It…
The Wheels on the Social Shopping Cart Will Finally Start Moving
In 2019, social properties finally started making measurable gains in social commerce. Instagram led the…
In an Era of Easy Outrage, When Should Brands Take a Stand?
A Kellogg professor explains how companies can navigate boycotts while staying connected with customers. We…
6 Steps to Create an Eye-Catching Instagram Aesthetic for Your Brand
Here’s how to get more followers and customers on Instagram. Instagram is one of the best…
The 10 Best Artists of a Decade That Atomized Music
Social media platforms toppled the reign of the album. The 2010s were all about singles—rewriting…
Shoppable Video Promises New Brand Opportunities
New video formats, including shoppable, are among the most exciting prospects for brands as we…