50 Online Marketing Influencers to Watch in 2016


Over the last several years, digital marketing has become an essential part of every successful business — regardless of that business’ size. As a result, there are now thousands of industry experts who are more than willing to share their knowledge. But which experts stand out and have proven themselves to be leading authority figures?

When you think of the “top 50” of anything, many variables can come into play. Some of the ones I considered for this list include:

  • Usefulness and reliability of blog and social media posts
  • Advanced knowledge in one or more areas of online marketing
  • Size of audience
  • Level of engagement on their blog or social media
  • Ability to create and sustain a sense of community with their audience
  • Awards received
  • Books written

So, what experts made my list? Here are my 50 top online marketing influencers I think you should follow in 2016.

1. Rand Fishkin

Rand Fishkin, a.k.a. “the ‘Wizard of Moz,” is the founder and former CEO of Moz and a leading expert in search-engine optimization, marketing and entrepreneurship. He’s also a speaker and author of titles like Inbound Marketing and SEO: Insights from the Moz Blog.

2. John Rampton

John Rampton is an entrepreneur and connector, as well as founder of Due.com. He’s a frequent contributor for Entrepreneur.comTechCrunch and The Huffington Post, and provides startup advice on his motivational blog. Rampton is a serial entrepreneur who loves building amazing products and services that scale.

3. Neil Patel

Neil Patel is best known as the founder of Crazy EggQuick Sprout, and KISSMetrics. As a web analytics, marketing and conversion expert and entrepreneur, Patel is also a regular contributor for publications such as Inc., Fast Company, Forbes, Entrepreneur.com and TechCrunch.

4. Ann Handley

Ann Handley is the author of the best-selling book Everybody Writes, as well as the chief content officer of MarketingProfs and co-founder of ClickZ. As a pioneer in digital marketing, Handley is also a keynote speaker and columnist for Entrepreneur.com.

5. Larry Kim

Larry Kim is an influential pay per click expert and the founder of WordStream. He is also the author of four award-winning books and frequent contributor to Forbes, Inc. and Search Engine Land.

6. Wil Reynolds

Wil Reynolds is the founder of Philly-based SEM/SEO consulting firm SEER Interactive and a popular keynote speaker at events like Pubcon 2015.

7. Arnie Kuenn

Arnie Kuenn is the CEO of Vertical Measures, the author of Content Marketing Works: 8 Steps to Transform Your Business and an instructor for the Content Marketing Institute and the Online Marketing Institute.

8. Heidi Cohen

Heidi Cohen is the chief content officer at Actionable Marketing Guide and president of Riverside Marketing Strategies. She is also a speaker and co-author of Instant Content Marketing Success: 10 Tips from Leading Content Marketing Experts.

9. Shama Hyder

Shama Hyder is the founder and CEO of Marketing Zen. She’s also the author of the best-selling book The Zen of Social Media Marketingand a keynote speaker, and was included in Forbes’ 30 Under 2015: Marketing & Advertising.

10. Amy Africa

Amy Africa is the CEO of digital marketing agency Eight by Eight and a sought-after speaker. Throughout her career, Africa has worked with clients like Coca-Cola, Microsoft and American Express.

11. Brian Halligan

Brian Halligan is the CEO and co-founder of HubSpot, co-author ofInbound Marketing: Get Found Using Google, Social Media, and Blogs and a lecturer at MIT.

12. Michael Brenner

Michael Brenner is the founder of B2B Marketing Insider and head of strategy at NewsCred, a speaker, consultant and author.

13. Joe Pulizzi

Joe Pulizzi has been one of the leading online marketing influencers since he he coined the term “content marketing” in 2001. He’s the founder of the Content Marketing Institute, a speaker and the author of Content Inc.

14. Mari Smith

Mari Smith is regarded as one of the top authority figures in social media marketing, specifically Facebook. She’s also a speaker and co-author of The New Relationship Marketing: How to Build a Large, Loyal, Profitable Network Using the Social Web and Facebook Marketing: An Hour A Day.

15. Tim Ash

Tim Ash is the CEO of SiteTuners, author of the best-selling bookLanding Page Optimization and a popular speaker at Search Marketing Expo (SMX) and PubCon.

16. Brian Massey

Brian Massey, a conversion scientist at Austin-based Conversion Sciences, is also the author of Your Customer Creation Equation: Unexpected Website Formulas of the Conversion Scientist.

17. Jay Baer

Jay Baer is the renowned founder of the digital marketing consulting agency Convince & Convert, as well as a keynote speaker, digital media entrepreneur and author of the best-selling book Youtility: Why Smart Marketing is About Help, Not Hype.

18. Lee Odden

Lee Odden is an active thought leader in digital marketing and the CEO of TopRank. He’s been cited by major publications like The Wall Street JournalForbesThe EconomistFortunemagazine and Entrepreneur.com.

19. Aleyda Solis

Aleyda Solis is a trilingual, international SEO consultant and founder of Orainti. She’s also a keynote speaker who has spoken at MozCon, BrightonSEO, SMX and SES.

20. Gary Vaynerchuk

Gary Vaynerchuk is a hustler, a pioneer in digital marketing and CEO of VaynerMedia, an agency that specializes in social media branding. Vaynerchuk is also the author of Crush It!

21. Richard Lorenzen

Richard Lorenzen is a New York media entrepreneur and the CEO of public relations firm Fifth Avenue Brands. He speaks frequently about entrepreneurship and is releasing a book in January 2016. His clients include Silicon Valley tech startups, New York hedge funds and national politicians.

22. Avinash Kaushik

Avinash Kaushik is the digital marketing evangelist for Google, co-founder and CEO for Market Motive and author of two best-selling books: Web Analytics 2.0, and Web Analytics: An Hour A Day. He also runs the popular website Occam’s Razor.

23. Oli Gardner

Oli Gardner is the co-founder of Unbounce and claims that he has seen more landing pages than anyone else on the planet. Gardner is a speaker and contributor to highly-respected publishers like Moz.

24. Angie Schottmuller

Angie Schottmuller is the director of interactive strategy and optimization at Three Deep Marketing, as well as a columnist at Search Engine Watch and a speaker at SES, SMX and OMS. She was named by Forbes as one of the Top 10 Online Marketers for 2015.

25. Leo Widrich

Leo Widrich is the co-founder and COO of Buffer, a company that prides itself for being a “smarter way to share on Twitter and Facebook.” When sharing advice on the Buffer Blog, Leo also writes for publications like Fast Company.

26. Peter Shankman

Known as the founder of HARO, as well as The Geek Factory, Inc.Peter Shankman has earned a reputation for his radical ideas regarding customer service, marketing, social media and PR. He’s also a speaker and author of four books, including Zombie Loyalists: Using Great Service to Create Rabid Fans.

27. Pam Moore

Often called the “Marketing Nut,” Pam Moore is a consultant, speaker and author who excels at conversion optimization and social branding. She’s consistently been recognized as a top social media influencer.

28. Josh Steimle

Josh Steimle is the author of Chief Marketing Officers at Workto be released in March 2016. He’s a contributor to ForbesEntrepreneur.comMashableTechCrunch and other publications, and is the CEO of MWI, a digital marketing agency he started in 1999 while a college student. He’s also a TEDx presenter and speaks regularly at marketing industry and startup events.

29. Matthew Barby

Matthew Barby is an award-winning blogger, speaker and lecturer for the Digital Marketing Institute. He’s also the Global Head of Growth & SEO for HubSpot.

30. Marcus Tober

Marcus Tober is the innovative thinker who founded the leading and cutting-edge search analytics company Searchmetrics. As a self-described big data geek, Marcus regularly discusses the industry at events across the world.

31. Jordie Van Rijn

Recognized as one of the top authorities in email marketingJordie Van Rijn founded Email Monday and has become a keynote presenter and trainer.

32. Brian Clark

Brian Clark is the founder and CEO of the widely popular Rainmaker Digital, which was formerly known as Copyblogger Media, a go-to source for content marketing and copywriting.

33. Melissa Mackey

Melissa Mackey specializes in pay per click issues and is the search supervisor at Gyro and author at Beyond the Paid.

34. Anita Perez-Valdez

Anita Perez-Valdez, a self-described data geek, is the co-founder and VP of operations at TopSpot Internet Marketing. Perez-Valdez was also one of the the first 100 people to become a Google Adwords Professional.

35. Tom Treanor

Tom Treanor is the director of content marketing and social media for Wrike. He’s also the founder and author for Right Mix Marketing, which helps small-to-medium-size business owners succeed in content marketing and social media.

36. Julie Joyce

Julie Joyce is the owner of Link Fish Media Inc., a link-building company, and co-founder of SEO Chick and Avant Greensboro.

37. John Boitnott

John Boitnott is an investor, tech writer and digital media consultant. He’s also written for Inc.com, Entrepreneur.com, Business Insider and USA Today.

38. Eric Hebert

Eric Hebert is a seasoned digital marketing and business strategist, as well as founder of Evolvor.com, which has been featured in Search Engine Watch, ClickZ, Entrepreneur.com and Rank Watch.

39. Pete Meyers

Having earned a bachelor’s degree in computer science and a PhD in cognitive psychology, Pete Meyers is best known as the “marketing scientist” at Moz, where he designed the Mozcast and curates the Google Algorithm History.

40. Roger Bryan

Roger Bryan is the founder of Enfusen, a content-marketing management platform. Enfusen’s Content Analytics Insights Tool was developed in conjunction with Microsoft to help drive cloud consumption across all of Microsoft’s solutions. He was invited to the White House in 2012 as one of the Most Influential Young Entrepreneurs in the United States.

41. Lisa Raehsler

Lisa Raehsler has been recognized one of the most influential pay-per-click experts, and honored as a 2015 Microsoft MVP Award recipient. Raehsler is also the founder of Big Click Co.

42. Bryan Eisenberg

Bryan Eisenberg is an entrepreneur, best-selling author and the founder and CMO of IdealSpot.com. His expertise has been shared in The Wall Street Journal and The New York Times.

43. Murray Newlands

Murray Newlands is an entrepreneur, investor, business advisor and speaker. He’s also a prolific blogger who has written for Entrepreneur.com and Forbes.

44. Andy Crestodina

Andy Crestodina is a web strategist, speaker, author of Content Chemistry: An Illustrated Guide to Content Marketing and co-founder of Chicago-based Orbit Media.

45. Brian Sutter

As the the director of marketing at Wasp Barcode TechnologiesBrian Sutter is in charge of the development and execution of the company’s marketing strategy. He also shares his small business insights on ForbesEntrepreneur.com and The Huffington Post.

46. Danny Sullivan

Danny Sullivan is a founding editor of Search Engine Land and industry expert who has often been cited in search engines and search marketing since 1996. He is also known for speaking around the world about marketing.

47. Jeff Bullas

Often considered one the industry’s top influencers and strategists, Jeff Bullas was named the No. 1 Content Marketing Influencer by Onalytica, and is a renowned blogger and speaker. He’s also the author ofBlogging the Smart Way — How to Create and Market a Killer Blog with Social Media.

48. Ann Smarty

Ann Smarty is the founder of Viral Content Buzz. She’s also the brand manager for Internet Marketing Ninjas and has written for MozSocial Media Examiner and Mashable.

49. Robert Rose

Robert Rose is the chief strategy officer for the Content Marketing Institute, co-host of the podcast PNR’s This Old Marketing and author ofManaging Content Marketing and Experiences: The Seventh Era of Marketing.

50. Tim Ferriss

Tim Ferriss is the author of the best-selling book The 4-Hour Workweek, an investor and a productivity expert. He’s also the star ofThe Tim Ferriss Experiment.

About Author

Jayson DeMers

Jayson DeMers is founder and CEO of AudienceBloom, a Seattle-based SEO agency. He also started Crackerize.com, a lyrics-humor website. He's the author of the ebook, “The Definitive Guide to Marketing Your Business Online.”

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