OREO MAKES KID-REPELLENT PACKAGING FOR COOKIE-CRAZED PARENTS
The ‘Thins Protection Program’ tapped Green Giant, Ford, Hanes and Better Homes & Gardens to camouflage the ‘ultimate cookie for adults’
Oreo Thins has teamed with multiple brands to create the “Thins Protection Program,” which consists of special-edition packaging to camouflage the treats. Better Homes & Gardens lends its classic red and white gingham pattern to disguise Oreo Thins as a cookbook.
For snackers on the go, grab the Ford pack, disguised as a truck owner’s manual, to stash in the glove compartment.
Hanes has hungry dads covered with packaging styled to look like a pack of tagless tees easily stashed in a dresser drawer.
For those that crave a cold snack, stash Oreo Thins in the freezer with Green Giant’s riced veggies cauliflower medley design facing out to make any kid flee in horror.
In the campaign’s kick-off video, Kevin and Danielle Jonas put the special-edition packaging to the test against their sleuthing children. Try as they might to scour the kitchen shelves, the look right past the fake checkered cookbook Oreo Thins.
On Instagram and Twitter, Oreo challenges fans to share their most creative Oreo Thins hiding spots using the hashtag “THINSProtectionProgram” for a chance to win one of the special-edition packages and $25,000.
This article first appeared in adage.com
Seeking to build and grow your brand using the force of consumer insight, strategic foresight, creative disruption and technology prowess? Talk to us at +971 50 6254340 or mail: firstname.lastname@example.org or visit www.groupisd.com/story