
General Motors’ new logo is the biggest branding fail of 2021 (so far)
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
Over the last week we’ve seen a rash of rebranding efforts by major companies such…
The year 2020 straddles the massive gap between the company Facebook projects itself to be…
These are tough times for vehicle manufacturers in the UK as they grapple with the…
If advertisers don’t hold their nerve, they’ll confirm all our worst assumptions about them. But…
Growth in investors’ fortunes does not necessarily have to be at the expense of other…
Is advertising really dead? Reports may be greatly exaggerated. Here’s how the leaders of Droga5,…
If Frito-Lay doesn’t tell people about all the great stuff that it’s doing, how will…
It’s during moments of great difficulty that our authentic selves shine through — and the…
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…