Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
Browsing: Ford
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
The future of transportation is turning out to be a public health hazard
The last decade has brought on scooters, shareable bikes, cars at the touch of a…
The future of OOH media through a commercial lens
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict…
5G will turn your car into a talking, thinking supercomputer. And it’s coming soon
The next generation of wireless data communications is called 5G because it succeeds older protocols.…
7 subtle ways design will change how you travel this year
Traffic drones, AI-powered airports, grocery-delivering robots: Design and technology are quietly reshaping how people and…
How Data.World Wants to Unify the Data World
Most organizations today know that data has value, but they are unable to extract its…
AS CARS GO ROBO, THEIR MAKERS FIND NEW PARTNERS
HENRIK FISKER SPENT this year’s CES at Booth 3315, standing next to a deep red, curvaceous,…
How Marketers Are Turning Your Car Into a Branded Experience
Using voice and the IoT to reach consumers While autonomous cars won’t be in every…
Ford Made the Perfect Ad in Response to Saudi Arabia Lifting Its Ban on Women Drivers
‘Welcome to the driver’s seat’ Saudi Arabia’s King Salman this week issued a decree allowing women…