‘We’re all in this together’? Why brands have so little to say in the pandemic
Marketers care. Not just about the crisis, but about you, too. Really. How the pandemic…
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Fashion brands pivot to making face masks as coronavirus spreads
Prada, COS and Louis Vuitton are among the leading fashion brands that are retooling to manufacture surgical face masks in response…
It’s time for brands to do good
One Question A Day: How Can Brands Help People Feel More Useful During COVID-19? As…
Why Customer Experience Is Now Job No. 1 for CEOs
Job No. 1 for CEOs today is ensuring the company delivers a compelling customer experience.…
Industry incumbents failed to grasp the early potential of digital
There’s considerable confusion among executives about digital transformation. Some see it as a technology problem and delegate…
Eight points to remember when building mobile brand experiences
Wavelength’s Dr Darren Coleman outlines the eight points marketers need to keep in mind when…
The future of transportation is turning out to be a public health hazard
The last decade has brought on scooters, shareable bikes, cars at the touch of a…
The future of OOH media through a commercial lens
WARC asked Stefan Lameire, until recently Chief Customer and Revenue Officer at Clear Channel International, to predict…
5G will turn your car into a talking, thinking supercomputer. And it’s coming soon
The next generation of wireless data communications is called 5G because it succeeds older protocols.…
7 subtle ways design will change how you travel this year
Traffic drones, AI-powered airports, grocery-delivering robots: Design and technology are quietly reshaping how people and…