Brands on Twitter are helping people feel more connected, even during times of isolation. Here are some standouts.
Connecting with people is an important part of feeling whole. However, during the COVID-19 crisis, the challenge to cope with stay-at-home orders and social-distancing recommendations is a difficult one. As time passes, some people’s physical and mental health are being impacted by feelings of separation, isolation, and loneliness.
On Twitter, people are sharing Tweets filled with optimism. Brands are stepping up to help people feel connected to friends, family, loved ones, pets, and even the outside world.
Here’s what we’re seeing.
Brands are making connections stronger. Literally.
Verizon adds 15GB of free 4G LTE data to small business and wireless customers’ plans to help them stay safe and connected, and to make video calling more accessible.
We’re here. And we’re ready to support wireless customers and small businesses across the country with an extra 15GB 4G LTE to your shared data plan (extra 15GB of 4G LTE hotspot data for Unlimited). We’re all in this together. Stay safe. Stay connected.https://t.co/Yby0rxdMHz pic.twitter.com/XD4CunsKAE
— Verizon (@Verizon) March 25, 2020
Brands are encouraging people to stay connected to their network
T-Mobile asks people to continue staying home, checking in on friends, and even checking in on their number neighbor.
Starbucks emphasizes that we’re not alone with a lighthearted reminder.
Brands are helping people expand their networks
Hallmark gives away 2 million cards to help people stay connected from afar.
Connect with the ones you love and send care through the mail. Visit https://t.co/dDnfuPS7XB to request your free card pack. (Sorry—we can only send to U.S. addresses.) #CareEnough pic.twitter.com/uGq92Cprym
— Hallmark (@Hallmark) March 30, 2020
Hundreds of museums around the world (including the New-York Historical Society) sent each other painted bouquets of flowers to spread love and share art.
Brands are facilitating group activities — alone, but together
Airbnb launches a series of unique experiences led virtually by hosts around the world.
In March, Airbnb Experiences hosts all over the world had to stop doing what they love most. So they tried something new.
— Airbnb (@Airbnb) April 9, 2020
Viator partners with tour guides and other experts to offer at-home virtual tours, live classes, and performances.
As we all stay home to stay safe, we still have the desire to explore. So we've partnered with tour guides, experts, and destinations worldwide to let you #roamfromhome through a series of virtual tours, live classes, performances, and more: https://t.co/A6dZ75kdFh pic.twitter.com/b2mpXKPQso
— Viator.com (@ViatorTravel) April 9, 2020
Brands are sharing stories to make us feel a little less alone
Chevy honors owners of its cars by featuring those doing their part to help fight COVID-19 on the front lines.
Carole Waldowski, Project Manager at GM, heard about the shortage of protective gear and decided to take matters into her own hands. She's now utilizing her sewing skills by making cloth masks for healthcare workers.
— Chevrolet (@chevrolet) April 9, 2020
JetBlue shares a thread of stories about how its crew members are “scratching the travel itch from home.”
Whether you’re dreaming of the other side of the world or the other side of the house, we know many of you are in need of a getaway. Here’s how our crewmembers are scratching the travel itch from home. How do you #JetBlueFromHome? pic.twitter.com/W00tz22UPj
— JetBlue (@JetBlue) April 14, 2020
This article first appeared in www.marketing.twitter.com
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