How brands are keeping people connected
Brands on Twitter are helping people feel more connected, even during times of isolation. Here…
Browsing: People
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
Want A Design-Led Company? Hire “People Who Are Insanely Curious”
Habit chief innovation officer Heather Cutter shares tips for building a design-driven company from the…
Airbnb Now Wants to Disrupt Business Travel, Debuting Work-Friendly Digital Tools and New Ads
It’s running out-of-home in key markets and a ton of online video If you’re a…
Against all odds, the sure fire route to inspiring storytelling
Jockey ‘Show Em What’s Underneath’ campaign sees war orphan turned ballerina Michaela DePrince spread hope…
Ikea Strategy Ditches the Dream Home for the Daily Grind
THE settings for the vignettes are workaday and unassuming: a living room where a man…
How KFC gets the media to do their marketing for them
Last week KFC released a chicken-scented sunscreen, which “sold out” in three hours. You’ll no doubt…