Is there a case to revisit the Case Study Method?
Is there a case to revisit the Case Study Method? Back in the 1920s, Harvard Business…
Browsing: People
The future is an asset, not a guess!
A crystal ball gazing into what marketers and marketing should/could be doing in the coming…
Customer Experience at Netflix: 6 lessons we can all learn from!
Netflix is one of my top favourite companies when it comes to customer experience. I…
The power of collaborative advantage
” None of us is as smart as all of us.” – Ken Blanchard Blanchard…
The Future of Strategy
Future of Strategy 2020: opportunities in a post-pandemic world Strategists are in more demand than…
Managing Your Marketing Strategy During a Crisis
As we enter Q2, marketing leaders are piecing together how they will adjust their marketing…
How brands are keeping people connected
Brands on Twitter are helping people feel more connected, even during times of isolation. Here…
Brands: Avoid the ’Hero Trap’ and Close the Intention-Action Gap
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet…
How (and Why) to Humanize Your Brand: Author Carlos Gil on Marketing Smarts [Podcast]
Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your…
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…