COVID-induced ‘always on’ culture puts pressure on marketing teams
Clients and agencies alike are feeling the strain from ‘full-on and exhausting’ working practices adopted…
Browsing: Covid-19
The future is an asset, not a guess!
A crystal ball gazing into what marketers and marketing should/could be doing in the coming…
Futurecast interview with Prof. Alexander Gutzmer
[p<a href=”https://vimeo.com/519820005″>Futurecast interview with Prof. Alexander Gutzmer</a> from <a href=”https://vimeo.com/user3754121″>Marketing Magazine</a> on <a href=”https://vimeo.com”>Vimeo</a></p] …
The power of narrative foresight to reframe reality through brands, media and the stories we consume
Essayist Anaïs Nin famously said: “We don’t see things as they are, we see them as we…
There’s a better hand sanitizer for COVID-19. Why aren’t we using it?
Alcohol, 60% concentration. That’s what your hand sanitizer needs to reliably kill the SARS-CoV-2 virus, according…
4 higher education experts on how COVID-19 is upending the college experience
For Fast Company’s Shape of Tomorrow series, we’re asking business leaders to share their inside perspective on…
Why brands need to think about journey orchestration
Brands need to start thinking differently about customer journeys if they are to deliver a…
The evolution of the virtual influencer: no longer just a trend
As CGI technologies cheapen and influencer marketing budgets increase, Madeleine Mak, a client development executive…
CX is changing as ‘Creative Experience’ is on the rise
COVID-19 is changing how CMOs view the customer experience, with their focus now moving beyond…
Why building an emotionally intelligent workforce should be a business priority post-COVID
In the post-COVID work climate, soft skills such as emotional intelligence are more in-demand than…