B2B Marketers’ Biggest Lead Gen Challenges

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B2B marketers say creating effective content and collecting quality data are the two biggest challenges they face when trying to execute their lead generation strategies, according to recent research from Wpromote and Ascend2.

The report was based on data from a survey conducted in May 2021 among 258 B2B marketing professionals in the United States.

Some 45% of B2B marketers surveyed say creating engaging/targeted content is difficult to execute with lead generation, and 43% say collecting quality data is difficult to execute.

What makes lead generation difficult
Some 60% of B2B marketers say their lead generation challenges cost them wasted time/resources, and 59% they say lead to missed opportunities for revenue.
Cost of lead generation challenges
B2B marketers say the top frustrations salespeople have with lead generation campaigns are insufficient data and poor lead quality.
Top sales complaints about lead generation
About the researchThe report was based on data from a survey conducted in May 2021 among 258 B2B marketing professionals in the United States.

This article first appeared in www.marketingprofs.com

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About Author

Ayaz Nanji

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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