Why brands need to revise their loyalty programs now
There was a time when running a loyalty program was simple: any business from a…
Browsing: Brand Engagement
10 Ways to Break Through The Noise: How To Build Brand Engagement In A Cluttered Digital Landscape
We’re living in the age of social and entertainment overload. According to The Collage Group “the proliferation…
Why video is still the best investment for digital publishers
Today, video is recognized as the most important medium for viewer engagement and retainment. And,…
Welcome To The New Era Of Communicating With Video Interactivity
Ah, the short attention span of today’s average human — the not-so-new, yet ongoing problem…
The time for branded podcasts is now
A decade ago, I co-hosted a 30-minute podcast called DadsUnplugged for five years. Unfortunately, the company that…
Don’t Let Bad Creative Ruin Good Data
Opinion: Marketers still choose to show all consumers the same standard ad This is truly…
WHY PARTNERSHIPS ARE AS IMPORTANT AS EVER IN ADVERTISING
Looking around the ad industry these days it’s easy to get discouraged. Advertising, once a…
Micro-Influencers vs. Macro-Influencers: Whose Posts Are More Effective? [Infographic]
Instagram micro-influencers and macro-influencers garner similar average engagement rates on sponsored posts, according to recent research from Mediakix.…
No more Death by PowerPoint
5 Top Designers On How To Create The Ultimate PowerPoint Presentation PowerPoints are awful. Long…
Hopping onto a Social Media Strategy!
‘We are a lifestyle brand’: How IHOP’s social media strategy stacks up On June 9,…