More Effective than a Kardashian: The Rise of Micro-Influencers for B2B Marketing
There is a notion that celebrities were the original influencers. For the longest time, it…
Browsing: B2B Marketing
How B2B Marketers Can Define, Communicate And Activate Organizational Purpose
CMO and CEO at Arketi Group, building thought leadership for a team specializing in PR/digital marketing…
5 Technology Trends Every B2B Marketer Should Be Aware of
Enter 2022 and we will have B2B marketers witnessing a range of technology trends. The…
The Blandscape of B2B Marketing Content Needs a Bit of Emotion
For some reason, B2B marketing content tends to lean more toward academia than literary license.…
Micro-Conversions: What They Are and Why They Matter
Every marketing strategy has a primary goal, whether that goal is to generate new leads, grow an…
19% of B2B marketing budgets go to advertising
Advertising is the largest segment of B2B marketing budgets, taking a 19% share, according to…
How to unlock the value of your next B2B video marketing campaign
Azadeh Williams shares how B2B marketers can leverage video to bring campaigns to life and…
Tips for a Good Night’s Sleep for B2B CMOs
Like many other marketing and business leaders, I have had my fair share of sleepless…
B2B Marketers’ Biggest Lead Gen Challenges
B2B marketers say creating effective content and collecting quality data are the two biggest challenges…
IBM’s Carla Piñeyro Sublett is taking ‘a completely new approach’ to B2B marketing
The CMO talks about her vision for IBM as it spins off its infrastructure services…