Using the 7 Pillars of Authority Marketing to Conquer the Affluent Market
If you’re selling to affluent customers, who you are is much more important than what…
Browsing: Lead generation
A Guide to Using Infographics for Lead Generation [Infographic]
Content marketers know that infographics can drive website traffic, because they know that visual content…
How to Revive Old Content to Boost Your Marketing Results
It’s no secret: Companies publish tons of content every year. Some of it attracts readers,…
B2B Marketing Strategies Must Account for Lag Time
B2B marketing strategies must account for the lag time between lead generation, lead management and…
Down the garden path? Six ways for brands to blend martech with customer journeys
Heading in the right direction or down the garden path? It’s time to start using…
Study: Social media, email marketing are best for digital lead generation
Dive Brief: To achieve lead generation goals, 47% of marketers see social media as the…
The ultimate B2B email marketing checklist
When it comes to digital marketing, email remains king. According to WordStream, 59% of B2B marketers…
How to Price a Marketing Proposal: Four Proven Approaches
Conversations about pricing can be uncomfortable, but they’re a necessity for every marketer. Figuring out…
B2B Demand Generation: Marketers’ Favorite Tactics
B2B marketers say email is the most effective demand generation channel for both sparking early-stage…
9 lessons in content marketing
Effective content marketing connects with its audience and delivers smart, relevant messaging. This was one…