Balancing branding with lead generation
LinkedIn Shares Insights Into the Benefits of a Combined ‘Brand and Demand’ Ad Approach [Infographic]…
Browsing: Lead generation
Using Twitch for Business: What You Need to Know
Amazon-owned platform Twitch is all about building communities around a shared, streamable interest. Initially designed for gamers,…
Four Ways to Adapt Your Marketing Strategy and Tactics for an Economic Downturn
COVID-19 has reshaped the world—and our economy—in fundamental ways. Business leaders and marketers worldwide have…
Account-Based Marketing: A Key B2B Marketing Strategy
The popularity of account-based marketing in B2B is increasing—for good reason. It’s highly effective because…
How AI Solves One of Marketing’s Greatest Challenges
We asked marketing leaders to tell us about their greatest individual marketing challenge. The number…
Six Prerequisites for a Responsive Brand
How quick are your brand’s reflexes? How quick should they be? Consider that we live…
CMO Predictions for 2021
Empathy, creativity, and connectivity will ignite purpose-driven experiences in 2021, according to chief marketing officers…
Account-based marketing: It’s not what you think it is
Digitas strategists Michelle Thomas and Charles Baker identify the seven areas to look for in…
How 2020 has reshaped the future of marketing
Geraldine Teboul reflects on how 2020 has reshaped the industry. From the rise of video to…
21 B2B Lead Gen Strategies to Aid Your Marketing Efforts [Infographic]
Consistently generating high-quality leads lies at the heart of an effective B2B marketing strategy, helping…