The Magnetic Appeal of Excellence: Through the Lens!

Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and engineered by Dubai based branding agency ISD Global is driving at. Powered by Toshiba the Inventors of the Flash Memory, the Awards have been instituted to salute the achievements of the region’s finest photographers (Pros/Amateurs), to discover new and emerging talent including students, home makers, hobbyists, literally anyone, and to promote the appreciation of photography/videography.
Toshiba has been at the forefront of innovation and R&D over the past several decades. We believe that quality content creators need to be acknowledged, motivated and provided platforms of respect and recognition, from where they go onto become better, bigger, spread their talent and showcase their abilities. Our driving the Excelens Awards is a step in that direction and blends in perfectly with the Toshiba philosophy of being where the future is. We have instituted this as an annual property and look forward to building this into the one of the finest recognition platforms for the photography community in the region “, commented Santosh Varghese, Vice President, Toshiba MEA.
The Awards night is slotted for the 21st April at the eclectic Etihad Museum, Dubai and there are a multitude of categories that participants can enter in. Food, Travel, People, Architecture, Animal, Street, Lifestyle/Fashion, Technology etc. A high level jury panel has been constituted to evaluate and judge the entries and each category will have a winner and a runner up. Apart from recognition amongst peers and the photography fraternity, entry into the Wall Of Frame(a quarterly exhibition) that is assured for the winners, 3 lucky winners also get a chance to win an all expenses paid exotic holiday as well.
” At ISD Global we are constantly identifying and bringing communities together on platforms that accord talent the opportunity to intersect with the right audience in the right eco system. In the process, brands also get a well defined, sought after community whom they can intimately inform, influence and impact. The Excelens Awards extends our thinking perfectly. Content creators are inspired and motivated by respect and recognition and we believe such events go a great length to fortify that. Toshiba has been pioneers in associating with products and concepts that are future ready and we are very fortunate to have their power, aura and influence to make this Excelens Awards a reality ‘, avered Suresh Dinakaran, Group CEO, ISD Global.
More details on the Excelens Awards can be had from 
After almost a month of frenetic submissions, entries closed on the 7th April, 2019With over 5000 submissions, from around the region, the response in the least has been phenomenal. The excitement has been very palpable. The objective of the Excelens Awards  is to sustain this as an annual benchmark for photography/videography excellence and inspire both established and raw talent to showcase their capabilities for the world to recognise and admire.
ISD Global
PO Box 123045
Dubai, UAE

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