Why being interrupted at work can (sometimes) be a good thing
The use of technology at work means that we’re more prone to interruptions than ever.…
Browsing: Technology
Loyalty, Advocacy and Instant Lunch
A couple of months ago, I came across a t-shirt at Target that made me…
Google’s new tools aim to give advertisers real-time feedback on their ads
The new tools added to its Create with Google platform is all about testing, testing,…
How to Market to Millennials in 2019
Here’s a hint: Milliennials are no longer kids. The time has passed for curmudgeon outrage over…
Fighting Sameness in Storytelling
OVERVIEWTechnology is making possible more diverse and authentic storytelling, and tech brands are creating campaigns…
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
Five fears marketers should face immediately
Courageous marketers are beginning to break barriers in many areas – not for fun, but…
Driving Brand Growth: CEO Torque
Travel’s most forward-thinking insiders will gather September 18–19 for our annual Skift Global Forum in New York.…
Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…