Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Browsing: Technology
Much anew about ‘nudging’
Almost 15 years after introducing a critical choice-making framework, behavioral economists Cass Sunstein and Richard…
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure
Post-mortems on start-up failures always intrigue me. Since coming to Silicon Valley in 1982, I’ve…
How to become ‘tech forward’: A technology-transformation approach that works
Getting value from tech relies on tackling multiple interdependent programs at once. For executives looking…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…
This tech makes perishable food last months without a fridge
In the U.S., households throw out around 30 million tons of food each year—nearly twice…
Philips & The Future of Healthcare: A Conversation with Jeroen Tas
Welcome! This week I’m discussing digital transformation and healthcare with Jeroen Tas, the Chief Innovation &…
Dezeen’s top 10 design and technology trends of 2020
At the end of one of the most disruptive years in recent history, Dezeen takes…
Technology and e-commerce will be the silver bullets for businesses in 2021
PayPal’s Cameron McLean reflects on an extraordinary year and what businesses can expect in the…