Fighting Sameness in Storytelling
OVERVIEWTechnology is making possible more diverse and authentic storytelling, and tech brands are creating campaigns…
Browsing: Technology
Three key trends within marketing innovation
Real human insights, personalisation and the integration of voice are key trends in marketing innovation,…
Ad agency uprising for data-driven transformation is not far away
The world does not need ‘another’ advertising agency. Yes, but they do need an ‘other’…
Five fears marketers should face immediately
Courageous marketers are beginning to break barriers in many areas – not for fun, but…
Driving Brand Growth: CEO Torque
Travel’s most forward-thinking insiders will gather September 18–19 for our annual Skift Global Forum in New York.…
Education needed in programmatic audio
While marketers are conservative in their approach to allocating significant budgets to audio, there is…
SPORTS DATA: MAKING BUNDESLIGA CLUBS EVEN BETTER
In our latest Focus: Tomorrow video, we find out how the DFL’s innovative measures work in a…
How to Build a Competitive Advantage for Your Brand with AI
Brands that rely on content marketing are in trouble. In 2018, only 37% of B2B…
Silence is golden: preparing for the sound-off mobile ad ecosystem
It’s a tense time for publishers. On average, desktop traffic is declining in favour of…
Marketers need engineers with business chops
Swept up in a wave of digital transformation, today’s marketers are being asked to de-silo…