Using technology to solve problems in consumers’ lives
Monica Tailor, a judge of the WARC Media Awards – Effective Use of Tech category, poses three…
Browsing: Technology
8 things marketers should know from CES 2022
Despite the lack of ceremony – or a crowd – at CES this year, marketers…
The 12 most anticipated tech products of 2022
From sure things to longshots, these are the gadgets, software, gaming gear, and vehicles that…
Startups share the 7 things that matter most
What do startups need to be successful? We asked IDC to survey startups in Oracle…
Tailored strategies win in the digital transformation
PHD’s Roxane Magbanua analyses how a targeted approach to digital experiences benefited some of this…
Much anew about ‘nudging’
Almost 15 years after introducing a critical choice-making framework, behavioral economists Cass Sunstein and Richard…
The key ad trends driving the in-car commerce boom
Cars are now digital platforms in their own right and offer a rich environment for…
Define the Need Before You Bleed: Marketing Rigor Can Reduce Start-Up Failure
Post-mortems on start-up failures always intrigue me. Since coming to Silicon Valley in 1982, I’ve…
How to become ‘tech forward’: A technology-transformation approach that works
Getting value from tech relies on tackling multiple interdependent programs at once. For executives looking…
A New Decade of Marketing Has Begun: 3 Consumer Shifts That Require Change
The decade from 2010-2019 saw marketers adapt their strategies and tactics to keep up with…