
Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
A growing breed of fashion brands has adopted social purpose to propel their business models.…
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
It used to be that you bought clothes, hung them in your closet and wore…
From its reign as king of the mall just a few years ago to its…
Window shopping 2.0: How visual search is revolutionizing digital fashion retail The future of fashion…
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
It’s about conserving the environment and making lives better. According to the UN Report of the…
Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining…