Gucci releases first virtual sneaker that can only be worn in digital environments
Gucci creative director Alessandro Michele has designed a pair of neon-coloured, digital-only trainers that people can try on…
Browsing: Fashion
Could Fashion Be the Next Big Thing in Corporate Social Purpose?
A growing breed of fashion brands has adopted social purpose to propel their business models.…
The business model that could save fashion—and why it isn’t everywhere.
Why aren’t more brands adopting this business model to save fashion? Enormous piles of unsold clothes…
The Inevitable Collision of Gaming and Athleisure
As streamers become mainstream celebrities, major fashion brands are itching to cash in. In a…
The Rise of Re-commerce: Why Everything Old Is New Again
It used to be that you bought clothes, hung them in your closet and wore…
Fashion Fail: Where Did Forever 21 Go Wrong?
From its reign as king of the mall just a few years ago to its…
Marketers, retailers find success with visual search
Window shopping 2.0: How visual search is revolutionizing digital fashion retail The future of fashion…
The Magnetic Appeal of Excellence: Through the Lens!
Excellence can be a habit. And that is exactly what the Excelens Awards conceptualised and…
How Fashion Brands Can Assist Sustainable Development
It’s about conserving the environment and making lives better. According to the UN Report of the…
Retail reimagined – how smart brands leverage data to maximise exposure
Marketing speaks with Westfield’s Bronwyn Cooper and BrandSpace’s Jonathan Case about how smart brands are reimagining…