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You are at:Home»Marketing»The Data Dilemma

The Data Dilemma

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By Sukhjit Ghag on September 20, 2016 Marketing
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Using big data to tailor ads can backfire with customers.

The more spot-on the ad, the more we’re suspicious that a seller knows too much about us. Stanford Graduate School of Business Associate Professor of Marketing Pedro M. Gardete says companies need to be up front about data collection to keep trust intact.

This article first appeared in www.gsb.stanford.edu

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Sukhjit Ghag

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