What Separates the Hitmakers from the One-Hit Wonders
Why has Beyoncé had over 60 hit singles since 2003, while Hilary Duff, who debuted…
Browsing: Big Data
How Has Marketing Changed over the Past Half-Century?
Phil Kotler’s groundbreaking textbook came out 55 years ago. Sixteen editions later, he and coauthor…
GUESS WHO’S DOMINATING ONLINE SHOPPING?
While morons in the marketing industry continue to obsess over Gen Z and Millennials, here…
Return to intimacy: Why it took a global pandemic to rekindle our love of insight
COVID-19 offers advertising strategists an opportunity to revive and renew the methods by which they…
It’s Time for Chief Market Officers to Play Offense
The role of the CMO has been under attack in recent years. Two out of…
10 Sentiment Analysis Tools to Measure Brand Health
Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric,…
The 10 Best Artists of a Decade That Atomized Music
Social media platforms toppled the reign of the album. The 2010s were all about singles—rewriting…
Five Ways to Make Your Customer Insights More Effective
When we coach clients on their branding and marketing strategies, we like to marry best…
It’s Time to Rethink Your Data—Including Your Smell Data
An interactive art exhibit at WIRED25 explores the ways technology may expose—or obscure—the details of…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…