It’s Time to Rethink Your Data—Including Your Smell Data
An interactive art exhibit at WIRED25 explores the ways technology may expose—or obscure—the details of…
Browsing: Big Data
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Building a marketing organization that drives growth today
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.…
For the Win: Using Connected Strategies to Gain a Competitive Advantage
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
The ABCs of AI in Marketing
Artificial intelligence—you’ve heard the term, you know it’s a trend, you know you’re “supposed” to…
4 Key Steps to Preparing for a Business Presentation
Don’t let a lack of prep work sabotage your great ideas. Being able to effectively…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…
Trust in Advertising: Fear and Anxiety in Ad Campaigns!
The AI-powered marketing content firm says AI, hyper-personalization and big data give marketers powers that…
How Engineering’s Blind Spot Creates Runaway Monopolies
One of Big Tech’s biggest problems is that designers too often forget to put a…