10 Sentiment Analysis Tools to Measure Brand Health
Are you monitoring your businesses ‘brand health’, and actively working to improve this key metric,…
Browsing: Big Data
The 10 Best Artists of a Decade That Atomized Music
Social media platforms toppled the reign of the album. The 2010s were all about singles—rewriting…
Five Ways to Make Your Customer Insights More Effective
When we coach clients on their branding and marketing strategies, we like to marry best…
It’s Time to Rethink Your Data—Including Your Smell Data
An interactive art exhibit at WIRED25 explores the ways technology may expose—or obscure—the details of…
To Navigate Advertising Uncertainty, Marketers Must Aim To Maximize Unduplicated Reach
Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid…
NEW RESEARCH UNCOVERS BIGGEST DIFFERENTIATOR OF EFFECTIVE MARKETING: BRAVERY
In study of 6,000 campaigns, those that skimped on courage performed considerably less-well than those…
Building a marketing organization that drives growth today
Technologies and customer expectations have changed faster than marketing organizations. Here’s how to fix that.…
For the Win: Using Connected Strategies to Gain a Competitive Advantage
In an increasingly competitive marketplace, it’s no longer good enough for company to sell a…
The ABCs of AI in Marketing
Artificial intelligence—you’ve heard the term, you know it’s a trend, you know you’re “supposed” to…
What’s next for 2019? Influencer marketing trends
Will professional influencers become all the rage in 2019 – or will they disappear as…