Marketing Growth: How to Optimize Brand and Demand [Infographic]


When looking to drive growth marketers typically focus on demand marketing.

However, research covered in a recent report from LinkedIn Marketing Solutions finds that a more balanced investment between brand and demand marketing can be highly effective.

An infographic (below) explores five key principles from the report for growing your business with brand and demand marketing.

The piece also looks at three big benefits of investing in brand marketing along with demand marketing.

How to optimize brand and demand for marketing growth infographic

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About Author

Ayaz Nanji

Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.

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